Advertising is a behavior targeted at human beings, which are in most times irrational. The field was nowhere near the exactness of the scientific world, at least before Hopkins. In this book he set out many basic principles of advertising that are regarded as commonplace nowadays and led the...
[科学的广告].Scientific.Advertising.(美)克劳德·霍普金斯.英文文字版 Scientific Advertising by Claude Hopkins
This book is aptly titled; Hopkins finally brought order and science to the "black art" of advertising and promotion. There's more real-world wisdom in this fast-reading little book than you'll find in a whole bookshelf of college marketing texts. Of course, the language and idioms have...
Scientific and technical book advertising in periodicals: A concise overview of approaches, benefits, and techniquesNat Bodian has been active as a marketer in the book industry for nearly 30 years. He retired after 12 years at John Wiley & Sons on April 19 (1988) to become an independent ...
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A' Scientific Product Award winners are eligible to obtain the A' Scientific product Prize which includes public relations, advertising and promotion services. A' Scientific Product Award winners are given a broad logo license to promote their scientific products worldwide as award-winning scientific ...
However, the public was quickly informed of the ‘dangers’ of the virus when Merck Pharmaceutical Company launched an aggressive One Less Girl to get Cervical Cancer advertising campaign – with an awarding-winning jingle that had adolescent girls dancing in their living rooms – determined to...
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A' Scientific Design Award winners are eligible to obtain the A' Scientific design Prize which includes public relations, advertising and promotion services. A' Scientific Design Award winners are given a broad logo license to promote their scientific designs worldwide as award-winning scientific desi...