Public relations professionals shape an organization's image. They build the brand, spread the organization's message and minimize the effect of negative publicity. At a small company, the PR person may have to handle all the roles – cheerleader, media contact person, the deflector of criticism...
Public RelationsThis descriptive study defines the principal role and function of public relations as perceived by the most senior communication executives in organizations in the central United States. The authors report that they undertook the study because of their difficulty in finding hard, ...
The purpose of this study is to examine the relationship between employees’ career adaptability and work engagement. Specifically, this study investigates the mediating role of person‒organization fit in the relationship between career adaptability and work engagement as well as the moderating role of...
Of the various rationales for sex-segregated education, the claim that boys and girls should be taught in separate classrooms because their brains differ is arguably the weakest. Existing neuroscience research has identified few reliable differences between boys’ and girls’ brains relevant to learning...
A chief executive officer’s roles and responsibilities also vary greatly between industries and organization sizes. A CEO may generally be expected to take on some or all of these tasks: Oversee the strategic direction of an organization:Lower-level managers are often more engaged in the day-to...
Most big events rely on an army of volunteers to make it successful. You’ll needa leader (or a team) who is great at working with and motivating people, solving problems and generally helps people feel they are part of the team. This person: ...
system can help practitioners identify the functions that may contribute to an open systems approach to public relations and ultimately an organization's ... A Reitz - 《Global Media Journal Canadian Edition》 被引量: 27发表: 2012年 Playing the part : Practitioner roles in public relations Consid...
In this quantitative research study, the future of public relations practice and study is explored through the lens of professionalization and social roles. Specifically, this study evaluates the relationship between professionalization and social roles of public relations professionals. A survey of public...
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