In 1976, Dr. Harlow had this to report: "Public relations is a distinctive management function which helps establish and maintain acceptance and cooperation between an organization and its publics; involves the management of problems or issues; helps management to keep informed and responsive to ...
Public relations professionals shape an organization's image. They build the brand, spread the organization's message and minimize the effect of negative publicity. At a small company, the PR person may have to handle all the roles – cheerleader, media contact person, the deflector of criticism...
public-relations 显示所有例句 n. 1. [u] 公关工作(或活动)the business of giving the public information about a particular organization or person in order to create a good impression 2. [pl] 公共关系the state of the relationship between an organization and the public ...
Public relations is management function that creates, develops, and carries out policies and programs to influence public opinion. or public reaction about an idea, a product, or an organization. The field of public relations has become an important part of the economic, social and political ...
c.(as modifier):the public relations industry. 2.(Marketing) the condition of the relationship between an organization and the public 3.(Marketing) the professional staff employed to create, promote, or maintain a favourable relationship between an organization and the public ...
services, and brands. But PR activities also play an important role in identifying and building relationships with influential individuals and groups responsible for shaping market perceptions in the industry or product category where an organization operates. Public relations efforts strive to do the fol...
"An organization with good public relations has a favourable image or reputation, perhaps as a result of pubic relations activities." Says Richard Weiner, a noted and award-winning public relations counselor. In developing and implementing public relations plans, companies often use a simple five-...
Building relationships between organizations and publics: Examining the linkage between organization‐public relationships, evaluations of satisfaction, and behavioral intentPublic Relationsrelationship managementrelationship buildingsatisfactionloyaltyMany public relations practitioners have not incorporated relationship ...
During a public relations crisis, the temptation to clear the air is overwhelming. Unfortunately, this isn’t always possible, or at least not to the extent one might wish. Whatever short-term benefit comes from revealing privileged information about the crisis pales in comparison to the loss of...
Public relations plans generate multiple benefits to the organization or persons that use it. Some of the importance that public relations bring to an organization is that it helps outline the organization's critical goals. The plan also helps place the organization's brand in a favorable position...