Explorers are turning out to be more costs delicate, less brands steadfast and more complex .To upgrade visitor dedication, lodgings must concentrate on creating customer relationship advertising methodologies that plan to look for, accumulate, store and offer visitor data all through the whole ...
Now you know the all-important duties of a revenue manager The job of a revenue manager isn’t so simple or easy. But one thing is clear: it’s absolutely necessary for the long-term financial health of a hotel. Next up, discover 12 Hotel Marketing Trends to Watch in 2024Cvent...
These strategic goals are an important part of ensuring the hotel’s profitability. Oversee marketing and demand generation While it will be up to the marketing team to create a series of marketing campaigns to aid in demand generation, the GM is in charge of approving the budget and the ca...
Social media marketing in the hospitality industry: The role of benefits in increasing brand community participation and the impact of participation on con... Kang, J. (2011), Social media marketing in the hospitality industry: the role of benefits in increasing brand community participation and th...
In the hotel industry, technology integration is steered by three primary objectives: adapting to evolving guest expectations, enhancing operational efficiency, and delivering a more personalized and seamless guest experience. In today’s landscape, guests exhibit heightened technological acumen, anticipating...
The role of integrated marketing communication, ecological knowledge and co-creation of value toward visitor satisfaction in the hotel industry This research aims to examine the effect of integrated marketing communication on visitor satisfaction mediated by ecological knowledge and co-creation of ... AS...
Motels then formed a significant part of the expansion of the hotel industry in the years that followed. As the American road system saw a more substantial number of highways being built and as long road trips became more common, these travelers needed purpose-built overnight accommodation, and...
JA Kandampully,D Suhartanto - 《Journal of Hospitality & Leisure Marketing》 被引量: 1270发表: 2003年 Customer loyalty in the hotel industry: the role of customer satisfaction and image Customer loyalty has become a topical issue in research and practice due to its proven dominance in a hotel...
a当前经营环境下,酒店业服务营销比关系营销发挥着更为重要的作用;感知服务质量、顾客价值对顾客忠诚有直接与间接效应,顾客满意对顾客忠诚有显著效应 Under the current management environment, the hotel industry service marketing is playing a more vital role compared to the relational marketing; The sensation gra...
"ANALISIS TINGKAT KEPUASAN KONSUMEN TERHADAPKUALITAS PELAYANAN HOTEL"(Studi Kasus pada Hotel Ciputra di Semarang) This study aims to analyze the five hypotheses: 1. Influence the reliability of customersatisfaction, 2. Influence responsiveness to customer satisfaction, 3. Effect of a guarantee of ...