Theoretical, experimental and practical evidence is advanced to demonstrate the futility of employing models which assume linear continuity between intentions an behaviour in the predications of many managerially-relevant aspects of consumer behaviour,notably brand choice. the major purpose of the paper ...
Psychology, along with a wide range of other academic disciplines, has influenced research in both consumer behaviour and marketing. However, the influence of one area of psychology – namely, behaviourism – on research on consumers and marketing has been less prominent. Behaviourism has influenced ...
近30多年来,受西方文化的影响,消费者抱怨行为(Customer complaint behaviour)的研究成为了国内外学者和企业管理人员研究的热点.学者们的相关研究表明企业对于消费者抱... 张柏薇 - 东北财经大学 被引量: 0发表: 2017年 顾客心理契约违背效应研究--基于对顾客抱怨行为影响的实证分析 Recently, researches in the mark...
摘要: The self-concept literature in consumer behavior can be characterized as fragmented, incoherent, and highly diffuse. This paper critically reviews self-concept theory and research in consumer behavior and provides recommendations for future research....
Abstract: Research on consumer behaviour is vast as it is crucial for both academia and industry. The service sector gives both challenges and opportunities for research on consumer behaviour. This paper is a systematic literature study on consumer behaviour research in the general service industry, ...
The Behaviour and Perceptions of On-Line Consumers: Risk, Risk Perception and Trust This paper provides an overview of electronic commerce and the impact of risk and trust on on-line shopping consumer behaviour. Due to the growth and potential of on-line shopping and the lack of academic-based...
Paper pres... K Kiyeon,SA Malkoc,K Kiyeon,... 被引量: 0发表: 0年 Paradigms in Consumer Research: A Review of Perspectives and Aapproaches Claims that the consumer behaviour field, during the last two decades, has become both multinational and multidisciplinary. States that marketing with ...
Literature review on computer science. The importance of developing a thesis statement in literature. Well, after finding great research paper topics, you will decide which one you like the most and which you are more comfortable writing about. So, once you’ve decided which college research pape...
to consumption and disposal from consumers' standpoint is still fragmented. Most CE consumer-centric research ends with a consumer's intention to purchase. ... Shashi,P Centobelli,R Cerchione,... - 《Journal of Consumer Behaviour》 被引量: 0发表: 2023年 remanufactured products a systematic rev...
Snowball sampling consumer behaviour research to characterise the influence of market mavens on social networksword–of–mouthWoMtechnology diffusionviral ... T Yoshida,T Gotoh,N Tomizawa,... 被引量: 0发表: 0年 Anomaly detection in online social networks Anomalies in online social networks can sig...