A BIBLIOMETRIC ANALYSIS OF RESEARCH ON CONSUMER BUYING BEHAVIOUR IN 2018 TO 2022 USING VOSVIEWER MAPPING ANALYSIS COMPUTATIONS INDEXED BY GOOGLE SCHOLARdoi:10.26668/businessreview/2023.v8i9.2279Roy, PriyabrataDatta, DhananjoyRoy, PritamInternational Journal o...
解析:原文第一句提到:“Well my current research is really about consumer behavior.” 最近我在关注消费者行为这个课题。 Q17:D It is an act of socialisting 解析:文章中部提到:“One of the things that I've identified is that drinking for people say between the ages of 18 and 24 is all about...
Market research on the buying behaviour of sub-groups of the population is used to match products to consumers. The collection and storage of data(especially without the knowledge of the consumer) and the ( ) targeting of advertising to the home may be perceived as an invasion of privacy. A...
The Impact of Location on Consumer Purchases in Electronic Markets 2nd Statistical Challenges in E-Commerce Research Symposium Overview: It is well documented that the Internet retailing revolution has established a new distribution channel that represents a fundamental paradigm sh... C Forman,A Ghose,...
Psychology, along with a wide range of other academic disciplines, has influenced research in both consumer behaviour and marketing. However, the influence of one area of psychology – namely, behaviourism – on research on consumers and marketing has been less prominent. Behaviourism has influenced ...
Consumer buying behaviour Analysis of consumer heterogeneous preferences and discrete choice analysis Retailing and store choice analysis Branding and brand equity Formulating and implementing sustainability marketing strategies: Bridging the gap Marketing strategy making Emergent marketing strategy and decision maki...
Putting the Spotlight on Consumer Decisions Consumer marketing revolves to a large extent around consumer decisions -- the way consumers make their decisions as well as the decisions they arrive to. Marketing techniques and activities, in implementing a
Hence, it is necessary for marketers to understand the consumer's influencing factors toward computer notebook. This research study focuses on investigating the differences among factors influencing purchase decisions of consumers of Bangkok toward computer notebook.The data collection was done by using ...
Paradigms in Consumer Research: A Review of Perspectives and Aapproaches Claims that the consumer behaviour field, during the last two decades, has become both multinational and multidisciplinary. States that marketing with its ... J Arndt - 《European Journal of Marketing》 被引量: 47发表: 1993...
Consumer behaviour is influenced by several correlated factors: personal, social and psychological. There fore, the aim of this research is to deteremine consumers' preferences in choosing Mostar-based chain stores. This research is based on surveys which took place among people of Mostar and ...