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Consumer Behavior: Buying, Having, and Being 作者 Michael R. Solomon 出版社 Prentice Hall 出版时间 2008年3月 ISBN 9780136015963 内容简介 迈克尔·所罗门美国奥本大学人类科学学院消费者研究系教授,曾任新泽西州Rutgers大学商学院营销系主任,拥有北卡罗来纳大学社会心理学博士学位。曾获美国国家“富尔布赖特...
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Journal of Consumer BehaviourDr G. Clarke
Solomon, M. (2020). Consumer Behavior: Buying, Having, Being. 13th edition. Pearson. Suggested additional readings: In terms of academic journals,the Journal of Consumer Research,the Journal of Marketing,Marketing Science, andth...
- 《Journal of Consumer Behaviour》 被引量: 18发表: 2002年 Consumer behavior: Buying, having, and being (2nd edn) Reviews the book 'Consumer Behavior: Buying, Having and Being,' by M.R. Solomon. MB Holbrook - 《Journal of Retailing & Consumer Services》 被引量: 19发表: 1995年 Consumer...
Consumer Behavior 作者:Solomon, Michael R. 副标题:Buying, Having and Being 出版年:2012-1 页数:640 定价:USD 166.99 ISBN:9780132671842 豆瓣评分 评价人数不足 评价: 写笔记 写书评 加入购书单 分享到 推荐 内容简介· ··· Solomon goes beyond the discussion of why people buy things and explores...
Solomon, M. (2020). Consumer Behavior: Buying, Having, Being. 13th edition. Pearson. Suggested additional readings: In terms of academic journals, the Journal of Consumer Research, the Journal of Marketing, Marketing Science, and the Journal of Consumer Psychology offer high-quality, original rese...
CONSUMER BUYING BEHAVIOUR Consumer Buying Behaviour Possibly the most challenging concept in marketing is to understand why buyers do what they do (or don’t do). But such knowledge is critical for marketers since having a strong understanding of buyer behaviour will help shed light on what is ...
But such knowledge is critical for marketers since having a what they do (or don’t do). But such knowledge is critical for marketers since having a strong understanding of buyer behaviour will help shed light...