The Commitment-Trust Theory of Relationship MarketingAuthor(s): Robert M. Morgan and Shelby D. HuntSource: The Journal of Marketing, Vol. 58, N..
& S.D. Hunt (1994): The Commitment-Trust Theory of Relationship Marketing, Journal of Marketing, 58 (July), 20–38. Article Google Scholar Peters, L.D. & K.P. Fletcher (1995): The Role of Trust in Facilitating Information Exchange, in: Proceedings of the Marketing Education Group ...
Relationship marketing theory in practice: A case study Journal of Business Research, Volume 39, Issue 1, May 1997, Pages 23–31 Original Research Article PDF (895 K) A definition of theory: research guidelines for different theory-building research methods in operations management 1998, Journal ...
"How To" book and site describes Relationship Marketing and Customer Loyalty techniques, offers popular book w/ free software. Measure and manage customer retention with visual customer maps!
(2005). Bringing Relationship Marketing Theory into B2B Practice: The B2B-RP Scale and the B2B-RELPERF Scorecard. Retrieved October 12, 2009, from http://fesrvsd.fe.unl.pt/WPFEUNL/WP2005/wp471.pdf.Lages, L. F., Lancastre, A., & Lages, C. (2005). Bringing relation- ship marketing...
Big data consumer analytics and the transformation of marketing J. Bus. Res., 69 (2) (2016), pp. 897-904 View PDFView articleView in ScopusGoogle Scholar [67] L. Winig A data-driven approach to customer relationships: a case study of nedbank’s data practices in South Africa MIT Sloa...
a关系营销是对市场营销学理论的重大突破,它将传统交易营销学研究的视角从关注一次性的交易转向保留顾客; The relational marketing is to the market marketing study theory significant breakthrough, it from pays attention to the traditional transaction marketing study research angle of view the disposable transac...
R. (2009). The use of partial least squares path modeling in international marketing. Advances in International Marketing, 20, 277–319. https://doi.org/10.1108/S1474-7979(2009)0000020014 Hopkins, D., & Reynolds, D. (2001). The past, present and future of school improvement: Towards the...
theory and strategy the interpretativist approach in organizational theory and strategy configuration theory an analysis of CRM implementation models buyer-seller face-to-face negotiations The Future of Relationship Marketing gives the most recent information essential for researchers, educators, students, ...
implement the various strands of a successful relationship strategy. It is based on the best-selling first edition of "Relationship Marketing" and gives a comprehensive account of how to develop and implement a winning relationship strategy. It includes frequent vignettes to show how the theory ...