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Home»Blog»What is Lifecycle Marketing? The numbers have it: “A 5% increase in customer retention can increase a company’s profitability by 75%.” –Bain & Company “Companies that prioritize the customer experience generate 60% higher profits than their competitors.”...
a lot of theory, many theory is verified, which proved that the many theory is suitable for Chinese enterprises, in the process of development, we pay the high tuition fees, many companies make us more clear understanding to the life and death, the right marketing strategy is very important...
Home»Blog»What is Lifecycle Marketing? The numbers have it: “A 5% increase in customer retention can increase a company’s profitability by 75%.” –Bain & Company “Companies that prioritize the customer experience generate 60% higher profits than their competitors.”...
Relationship marketing is best understood by following a story of what might happen when two businesses start to interact with each other.Imagine an IT executive meeting up with,say,a hotel manager for the first time.The hotel needs a new accounts system pt in place and the manager is happy...
We started with the question, “What is affiliate marketing? By now, you should have a good idea what affiliate marketing actually is and how you can utilize it to make a little extra on the side or accelerate your digital marketing career. ...
Baker (1976). Baker introduces the elephant in the room.Marketinghas always been part of business, and it is a myth that it is purely a contemporary idea. Also see thePhilosophy and Theory of Marketing
As an example of how stakeholder theory works, imagine an automobile company that has recently gone public. Naturally, the shareholders want to see their stock values rise, and the company is eager to please those shareholders because they have invested money into the firm. However, stakeholder ...
This paper assumes that one of the main reasons for CRM failure is the lack of understanding about the true meaning and implication of practices for managing the relationship with customers. Therefore, we need to question the essence of CRM itself and discuss the ...
To understand more about the theory behind why marketing matters, we recommend the ideas and work of Michael Porter. He is credited with developing the concept of competitive advantage, for example. There's a lot to be gained from understanding his research and incorporating it into your ...