如何做定性研究-Qualitative-researchPPT课件 QualitativeResearch13thofMarch - 1 QualitativeResearch “Youcanlearnalotjustbywatching”- 2 MAKINGSENSEOFOTHERS’REALITY - 3 THEINTERPRETIVEPARADIGM •Theinterpretiveapproacharguesthatresearchshouldexplore“…sociallymeaningfulactionthroughthedirectdetailedobservationofpeople...
什么是质的研究Qualitative Research).ppt,什么是“质的研究”? (Qualitative Research) 陈向明 北京大学教育学院 学习内容一、质的研究的定义和特点 二、质的研究与量的研究、定性研究的 区别 三、质的研究的基本步骤 四、质的研究重要环节的实施 提示:通过讲座学习
1、1 Qualitative Research13th of March2“You can learn a lot just by watching”3MAKING SENSE OF OTHERS REALITY4THE INTERPRETIVE PARADIGM The interpretive approach argues that research should explore “socially meaningful action through the direct detailed observation of people in natural settings in or...
– (Aaker, Kumar, Dey, Marketing Research, 9th ed.) School of Management www.som.surrey.ac.uk ? Non – directive interviews: – Maximum freedom to respond within bounds of topic – Possible to probe to explain and elaborate on responses – Have to be careful to not introduce bias while ...
Qualitative Research 質性研究定性研究.ppt,Qualitative Research 質性研究/定性研究 中央大學.資訊管理系 范錚強 mailto: ckfarn@mgt.ncu.edu.tw 2010.05 質性研究 研究者本身作為研究的工具 (instrument) 透過其針對研究對象的訪談、觀察、文件分析等,經由資料的詮釋,
( Qualitative Research) 陈向明北京大学教育学院学***内容一、质的研究的定义和特点二、质的研究与量的研究、定性研究的区别三、质的研究的基本步骤四、质的研究重要环节的实施提示:通过讲座学***研究方法的局限性一、质的研究的定义和特点举例“打工子弟学校的学生如何看待自己的学校生活? ”一个初步的定义质的研...
Qualitative-Research-Methods-(Research-Method)PPT课 QualitativeResearchMethods IpkinA2n0t2h1onyWong,PhD 1 InstituteForTourismStudies Ch4 2021 2 ThreeCategoriesofResearch 1.Qualitativeresearch:researchinvolvingcollecting,analyzing,andinterpretingdatabyobservingwhatpeopledoandsay –The“softside”ofresearch –...
質化研究QualitativeResearch陳國維文藻外語學院國際事業暨文化交流研究所學號:陳國維文藻外語學院國際事業暨文化交流研究所學號:1096515009電話:07-640503分機0E-mail:guowei0807@yahoo.com.tw
researchpptqualitative定性samplingparticipantsinterview -1QualitativeResearch13thofMarch-2QualitativeResearchQualitativeResearch“Youcanlearnalotjustbywatching”-3MAKINGSENSEOFOTHERS’REALITY-4THEINTERPRETIVEPARADIGM•Theinterpretiveapproacharguesthatresearchshouldexplore“…sociallymeaningfulactionthroughthedirectdetailedobservat...
•Confirmability –Cantheresultsbeconfirmed orcorroboratedbyothers JudgingQualitativeResearch •Roleofthereviewer –Coherence •Doesthestorymakesense? –Consensus •Doothersagree? –InstrumentalUtility •Aretheresultsuseful? ObservationandInterviewing Observation •Certainkindsofresearchquestionscanbestbe answ...