Lin Chi-Lung,Lee Shen-Hsien,Horng Der-Juinn.The effects of online reviews on purchasing intention: The moderating role of need for cognition. Social Behavior and Personality . 2011Lin, Chin-Lung,Lee, Sheng-Hsien,Horng, Der-Juinn.THE EFFECTS OF ONLINE REVIEWS ON PURCHASING INTENTION: THE ...
The study on the impact of e-WOM on online sales has gradually emerged but a number of questions still remain unanswered. The aim of this study is to assess the impact of one type of e-WOM i.e., the online consumer reviews, on purchasing decisions of electronic products. This empirical...
Though many studies have revealed that both of them have positive effect on purchase decision, there is still a dispute about the relative effect size.With the deepening of research, researchers are more and more inclined to think that the impact of online reviews on purchase decisions is ...
The Impact of User – Generated Content (UGC) on Product Reviews towards Online Purchasing – A Conceptual Framework 喜欢 0 阅读量: 173 作者:AZ Bahtar,M Muda 摘要: Social media is a virtual community that links people around the globe through many websites such as Friendster, MySpace, You...
apple android For surfers: Free toolbar & extensions Word of the Day Help For webmasters: Free content Linking Lookup box Close purchasing Dictionary Legal Financial Idioms Encyclopedia Wikipedia Related to purchasing:Purchasing power parity Graphic Thesaurus🔍 ...
The online retail shopping industry is growing so fast now that many local stores are finding it difficult to compete with them. Many Chinese people don't see the logic of buying products from local stores when they can get them at cheaper prices online.
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ReviewstowardsOnlinePurchasing–AConceptualFramework AzlinZanariahBahtarª*,MazziniMudaᵇ ªFacultyofBusinessManagement,UniversitiTeknologiMARA(Melaka)KampusBandaraya,MALAYSIA ᵇFacultyofBusinessManagement,UniversitiTeknologiMARA,ShahAlam,MALAYSIA Abstract Socialmediaisavirtualcommunitythatlinkspeoplearoundtheglobethroug...
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COMPARE AND BUY ONLINE Enter your trip details to quote, compare and buy travel insurance from trusted insurers. Purchase securely with instant confirmation of coverage and travel worry-free. TRIP COST $ MAIN DESTINATION TRIP DATES NUMBER OF TRAVELERS More than 10? TRAVELER AGES (as ...