Online Reviews and Purchase Decision: Perspectives of Malaysian versus Chinese Consumersdoi:10.60016/majcafe.v31.02Isa, Azwardi MdAzman, Noor AzuraIsmail, Md DaudMalaysian Journal of Consumer & Family Economics
Examining consumer emotion and behavior in online reviews of hotels when expecting managerial response International Journal of Hospitality Management Volume 89, August 2020, Page 102559 Purchase options CorporateFor R&D professionals working in corporate organizations. Academic and personalFor academic or pers...
Based on the B2C trading platform, collecting the data by designing and issuing the questionnaire, through correlation analysis and regression analysis with the data, this paper studies the influence degree that the related factors of online reviews impact consumers' purchase decisions. We find that ...
This paper introduces the impact of negative online reviews on consumers' purchase intention from the dimension of the product information,namely tangible dimension and intangible dimension.By using the experimental method,this study analyzes the impact of product information,dimension of negative online re...
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Study on the Impact of Online Reviews on the Purchase Intention of Young Female Customers 学习目标评论联机顾客网上购物学习模型回归方程表示形式摘要:doi:10.ssss/j.issn.2169-6020.2017.2.004ManliJishunIvy Publisher经济管理学刊:中英文版
This study therefore focusses on the impact of online reviews, along with celebrity influencers and how they affect consumers’ purchasing intentions and attitudes, with a particular emphasis on female millennials and their purchase of beauty products, to complement previous research (makeup). Despite...
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Role of Online Reviews in Building Customer’s Trust and its Impact on Online Purchase BehaviorPrabha KiranDr S Vasantha
aBrowsing for things to buy online or offline, reading consumer reviews, using any website to help inform your purchase decision and sourcing the best prices and deals, incl. searching for products via a search engine (e.g. Baidu) 正在翻译,请等待... ...