Statements like these, that no-one can prove, are called puffery This is a term that has been developed for exaggerated claims that are made in advertising. Puffery is legal, even though such claims cannot be proved. In fact, puffery has been termed “a licence to lie”, as it is vague...
This thoroughly revised edition of Ivan Preston's popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers...
Examples are automatically compiled from online sources to show current usage.Opinions expressed in the examples do not represent those of Merriam-Webster or its editors.Send us feedback. That moment taught me the value of candor overpuffery.— ...
Subliminal messages in advertising aredesigned to engage people subconsciously. These ads use various colors, shapes, and words that enable customers to make small but powerful associations between a brand and an intended meaning. In short, be subtle. And advertisements have a long history of being...
- Hide/Show Examples puffery/ˈpʌfərɪ/ 1. Nexaggerated praise, esp in publicity or advertising (宣传或广告中的)吹捧[非正式]
This study tested consumers' perceptions of the believability of puffery in advertising. Forms of puffery have been ranked for their potential ability to deceive consumers. Subjects were asked to rate how believable they found examples of each of the six forms of puffery. The study compared the ...
It also provides examples of both phenomena explaining why each of them can be categorized in the given way. Keywords: deceptive advertising, puffery. Puffery and Deception All kinds of businesses trying to pursue their main goal – making a profit – sometimes do not choose the most ...
This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today....
This study tested consumers' perceptions of the believability of puffery in advertising. Forms of puffery have been ranked for their potential ability to deceive consumers. Subjects were asked to rate how believable they found examples of each of the six forms of puffery. The study compared the ...
This study tested consumers' perceptions of the believability of puffery in advertising. Forms of puffery have been ranked for their potential ability to deceive consumers. Subjects were asked to rate how believable they found examples of each of the six forms of puffery. The study compared the ...