Public Relations: Strategies and Tactics, 11th Edition by Bryan H. Reber, Dennis L. Wilcox, Glen T. Cameron. Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses r
For example, the tobacco industry employed political and public relations strategies to effectively thwart the much needed changes in countries where robust control measures were generally absent. That such strategies are appealing for the alcohol industry is not unforeseen and to a large extent, we ...