Public relationsPractitionersThe measurement and evaluation of public relations effectiveness has long been a major professional and research issue. In the first half of the 20th century, there were two research methods applied, opinion polls and basic media analysis. These were used to plan campaigns...
research and evaluationThis book arose out of some of the papers presented at the 12th International Public Relations Research Symposium in Bled, Slovenia and in its 17 chapters, aimed to explore questions of definition and measurement in public relations (PR). However, therein lies both the book...
How nonprofits can better use measurement: Nonprofits' Public Relations Measurement and Evaluation What is the current state of nonprofits' public relations measurement and evaluation? How can we better measure and evaluate communication as well as better use findings? This paper provides an accessible,...
Public Relations Metrics 来自 Semantic Scholar 喜欢 0 阅读量: 14 作者: BV Ruler 摘要: Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ...
Public relations metrics: measurement and evaluation: an overview (2008). Public relations metrics: Measurement and evaluation - An overview. En: Van Ruler, B.; Vercic, A. T. & Vercic, D. (eds.) Public ... vB Ruler,AT Verčič,D Verčič - 《Public Relations Metrics Research ...
Chapter 4: The Practice of Public Relations Part 2: Process Chapter 5: The Role and Scope of Research in Public Relations Chapter 6: The Public Relations Process Chapter 7: Communication Concepts and Practice in Public Relations Chapter 8: Evaluation and Measurement of Public Relations Programs Par...
Research Jeong-Nam Kim & Lan Ni Chapter 8: Measuring the Edifice: Public Relations Measurement and Evaluation Practices over the course of 40 Years Fraser Likely & Tom Watson Chapter 9: Strategic Communication and Conflict Resolution: Contributions to Institutionalization in Public Relations Kenneth D....
Current and emerging trends in public relations theory and practice Presentation on key PR issues including measurement and evaluation (ROI), communication management (Communication Controlling) and the history of public relations. T Watson 被引量: 0发表: 2012年 Thinking and writing about public relati...
communicationfunctiontoorganizationsandtosociety.•Definetheroleofpublicrelationsinorganizationalgovernance.•Developconcepts,tools,andmeasuresforcommunicationprofessionalstouseinstrategicmanagement.KeyCharacteristicsofExcellentPublicRelationsFunctions •Knowledgeofastrategicmanagerialrole aswellasknowledgeofadministrative...
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be... BV Ruler,AT Vercic,D Vercic 被引量: 5发表: 2013年 ...