models for the evaluation of PR effectivenessThis article analyses the scientific insights defining the public relations' effectiveness and reflecting the variety of scientific research approaches as well as enabling the identification of the main features describing the PR effectiveness...
This paper considers the implications of mass communications theory on public relations (PR) evaluation and briefly reviews mass communication effects, persuasion, and cognition, attitude and behaviour change theories. The implications for evaluation are then examined. Reliance on domino models is shown ...
Evaluating Public Relations Through a Community Survey. This chapter offers an overview on the nature of public relations evaluation, the attitudes of practitioners towards it and the models on which its can be ... Atkinson, Rene G.|And Others - 《College & University Journal》 被引量: 4发表...
A low-level OpenQASM benchmark suite for NISQ evaluation and simulation. Please see our paper for details. OpenQASM9733 Repositories L2O-pMINLPPublic Differentiable Rounding Correction Layers pnnl/L2O-pMINLP’s past year of commit activity
Public sentiment towards the police is a matter of great interest in the United States, as reports on police misconduct are increasingly being published in mass and social media. Here, we test how the public’s perception of the police can be majorly sha
Public Policy: Choice, Influence, Evaluation 来自 掌桥科研 喜欢 0 阅读量: 17 作者: D Taras 摘要: This symposium celebrates the entire policy-making process in the context of labor relations. The four contributions to the symposium are reviewed and their contributions are assessed.关键词:...
Reconsidering public relations models Organizational CommunicationPublic RelationsThis essay examines some of the methodological and conceptual problems involved in measuring public relations models. The... Greg,Leichty,and,... - 《Public Relations Review》 被引量: 116发表: 1993年 ...
Over the last years, public engagement has become a topic of scholarly and policy debate particularly in biomedicine, a field that increasingly centres around collecting, sharing and analysing personal data. However, the use of big data in biomedicine po
In the proposed ap- proach, these factors with their specific occurrence are called Perception Affecting Factors P AF and Evaluation Criteria EC. The conceptual approach is based on two "models". On the one hand a "risk model" aiming at modelling the risk, and on the other hand a "person...
We also built upon the concept of framing in media and communication studies, which is defined as selecting “some aspects of a perceived reality” to enhance their salience “in such a way as to promote a particular problem definition, causal interpretation, moral evaluation, and/or treatment ...