文章第四段第一句指出,“Public relations activities are a major part of the political affairs”,故选项[B]不符合题目要求;文章第五段第一句指出,公共关系在娱乐界也“Play an important role”,故选项[C]不符合题目要求;文章第三句中指出,“that field(指公共关系领域)includes advertising, promotional ...
The aim of the article is to analyze and explain the role of public relations as a management function at universities. It is stressed in the article that the place of PR in universities t...
Public relations is management function that creates, develops, and carries out policies and programs to influence public opinion or public reaction about an idea, a product, or an organization. The field of public relations has become an important part of the economic, social and political ...
Public Relations as Relationship Management About the book The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the be... JA Ledingham - ...
public relations is management function that creats, develops, and carries out policies and programs to influence public opinion or public reaction about an idea, a product, or an organization. The field of public relations has become an important part of the economic, social, and politica...
Academics propose the field should be viewed as a management function, as a relationship builder, as a conscience to the organization, but the reality of the marketplace is a more powerful determinant of the role of public relations. Given this apparent yawning chasm between practitioners and ...
PublicRelations StrategiesandTactics Dr.ZhaohuiYu ProfessorSchoolofBusinessAdministrationMarch4th,2015 于朝晖教授简历 •复旦大学工商管理博士后•上海外国语大学法学博士•上海外国语大学管理学教授•公共关系专业硕士生导师•跨文化沟通专业硕士生导师•香港大学访问学者•美国富布莱特高级访问学者•研究领域：...
Public relations is management function that creates, develops, and carries out policies and programs to influence public opinion or public reaction about an idea, a product, or an organization. The field of public relations has become an i..
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary ex...
This article traces the origins and continuing development of a research tradition that conceptualizes public relations as a strategic management function rather than as a messaging, publicity, and media relations function. The tradition... JE Grunig - 《Journal of Public Relations Research》 被引量...