1. Name-calling/stereotyping 2. Ad nauseam 3. Appeal to prejudice 4. Appeal to fear 5. Appeal to authority 6. Herd behavior 7. Euphoria What is a simple definition of propaganda? It is the use of a variety of techniques to persuade an audience to one particular point of view...
Name-Calling Propaganda Uses names that evoke a negative emotional response, such as fear, anger, or annoyance. By comparing the person or idea with something else that is hated, the audience creates an association between the two in their minds....
Name-Calling Propaganda The advertisers use Name-calling propaganda to promote the product which has strong competition with other products. Two products with the same quality, popularity, and demand in the market, so they need to attract the customer from the other side. In theName-calling techn...
“Name Calling—giving an idea a bad label—is used to make us reject and condemn the idea without examining the evidence.” 2. “Glittering Generality—associating something with a ‘virtual world’—is used to make us accept and approve the thing without examining the evidence.” ...
.Thedifferencesliesonthesourceandthereceiver.TheDevicesofPropaganda •Severin&tankard(1997)listed7mostcommondevicesofpropaganda:1.NameCalling(咒骂法)/Negative Labelingistheprocessofgivinganideaabadlabelwhichisusedtorejectandcondemntheideawithoutreallyexaminingtheevidence(Lee&Lee1939)
Namecalling •Definition:namecallingisatacticinwhichnegativelychargednamesareuseagainstthecompetitor •Example:AnAmericanmanufacturewillreferto“foreign”carinsteadofan“imported”one,because“foreignness”willbringunpleasantassociation Glitteringgeneralities Vagueterms:DifficulttodefinDifferentmeaningdifferentpeople •...
Name Calling Links a person or idea to a negative symbol The speaker hopes the audience will associate the negativity with the person or idea and therefore come to dislike the idea or person. Fear Can be positive or negative Playing on the audience’s fear of the consequences of doing or ...
You also have seven basic sections or types of propaganda; transfer, testimonial, glittering generalities, plain folks, bandwagon, name calling and card stacking. Each of these is used in propaganda whether it is current and modern art forms such as Nike™ commercials or from 100 years ago ...
"name calling"While one of the most vicious and brutal murders of a child ever witnessed in this country was either ignored or left as a regional filler. This is more than politically correct meddling.This is Communist style manipulation of public opinion. Hide the real horrors and inflate les...
The thirteen propaganda methods Cross describes in this essay include the following: Name-Calling, Glittering Generalities, Plain-Folks Appeal, Arguementum Ad Populum (Stroking), 1103 Words 5 Pages Good Essays Read More The Use of Rhetoric in Everyday Life Essay Rhetoric is a significant part of...