促销组合方案（表示有很多具体的行动，有电视广告现场活动等等，针对某产品的促销）营销组合方案（意思接近，但是可以表示对很多很多产品的整体营销方案）
题目 promotional mix和marketing mix分别是啥意思? 答案 推销组合,营销组合(策略) 相关推荐 1 promotional mix和marketing mix分别是啥意思? 反馈 收藏
The optimal combination of promotional shapes, whose task is reaching the set marketing goals, is known as promotional mix in the marketing theory. Promotional mix basically depends on nature of the product, the life cycle phase of the product, specifics of purchasing pro...
应该是指促销混搭，促销组合，也就是把两种及以上的促销方式结合在一起。比如说，万圣节这天，全场买一送一，若消费满二百元即可再打九折，这就形成了一个有两种方式的组合。
To understand the different elements in the promotion mix, you must know that they work hand-in-hand with all the elements of the marketing mix. The promotional mix cannot succeed if it is created in a vacuum outside the marketing mix. All the elements are directly tied to one another. ...
s promotion strategy focuses on more than one element‚ so the challenge is to integrate these different communication tools in an effective way. To be sure promotion mixes works with the overall marketingmix‚ thereby combining elements of promotion with place‚ price‚ and product to ...
What are the elements of a promotional mix? There are four elements that make up the promotional mix. They are sales promotion, public relations, personal selling, and advertising.What Is Promotion Mix? The promotional mix definition is the amalgamation of modes of marketing that organizations us...
Promotion is the final element in the marketing mix. The manufacturer has to take effective steps in meeting the consumer in the market after taking the decision relating to the nature of products, its price and its distribution. The present age is of consumer-oriented markets and therefore, ...
Unit 10 Promotional Mix Unit10ThePromotionalMix UnitGoal Inthisunit,studentsarerequiredtomasterI.PromotionII.Promotionalmix1.Advertising.2.Personalselling3.Publicity/publicrelations(PR)4.Salespromotion I.Promotion •Viewedasthecommunicationsfunctionsofmarketing•Accomplishedthroughapromotionalmix II.Promotional...
She spent ten years in consumer marketing for companies such as Nielsen Marketing Research, The Dial Corporation and Mattel Toys. She is currently an adjunct professor of marketing at Rowan University and a social media marketing consultant. The promotional mix is one part of the 4 Ps of t...