Roger McKinneyJohn Wiley & Sons, Ltd.Journal of Direct MarketingSelf, Donald R.; Ingram, Jerry J.; McCullin, Robin S.; McKinney, Roger (1987) `Direct Response Advertising as an Element in the Promotional Mix' Journal of Direct Marketing, 1/1 Winter, pp 50....
[translate] aThe specification of five e promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity. 五e增进混合或增进计划的规格。 这些元素是个人卖,做广告,推销活动、直销和宣传。 [translate] ...
marketingmix. 5、Theethicalissuesinvolvedinpromotionmayarousepublicconcerns. 6、Identifyingthefactorsthatinfluencetheselectionofapromotionalmix. 7、Directmailaccountsforaconsiderableproportioninadvertisements 8、Describingtheroleofsalespromotion,personalselling,andpublic ...
Advertising focuses on creatingand placing persuasive promotional messaging into third-party media environments like social platforms, search engines and streaming TV apps based on targeting parameters. Their scopes converge in the quest for maximum exposure and profit, even as budgets, metrics and areas...
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modernadvertising,saidthatadvertisingis“salesmanshipinprint.”Thatmaywellbe.Buthegaveusthatdefinitionlongbeforetheadventofradioandtelevisionandatatimewhenthenatureandscopeofadvertingwereconsiderablydifferentfromwhattheyarenow.•Today,weallhavestrongconceptsofwhatadvertisingis,andwealsotenttohaveverystrongopinionsand...
The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. This free course may be completed online at any time. See course site for detai... TS Foundation - 《Saylor Foundation》 被引量: 16发...
Promotion is a form of corporate communication that uses various methods to reach a targeted audience with a certain message in order to achieve specific organizational objectives. This promotional mix consists of a blend of advertising, personal selling, sales promotion and public relations tools. ...
5-1IntroductiontothePromotionalMix Promotionisallaboutcompaniescommunicatingwithcustomers.Abusiness'totalmarketingcommunicationprogramiscalledthe"promotionalmix"andconsistsofablendofadvertising,personalselling,salespromotionandpublicrelationstools.Itishelpfultodefinethefourmainelementsofthepromotionalmixbeforeconsideringtheir...
Advertising, marketing and promotional (AMP) expenses in customs valuation The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. This free course may be completed online at any time. See course ...