1. Programmatic will account for 9 in 10 digital display dollars With ad dollars tight, marketers are focusing spend on areas where they have the most control. For that reason, programmatic is still in decent shape despite an overall ad downturn. In her “Programmatic Ad Spending Forecast Q1 ...
A decade ago it was mainly just display advertising but now there are a range of different and growing options. Display The oldest format of programmatic advertising is display. However, rather than staying static, ads have gone dynamic! Constant technological developments, mobile optimisation and ...
Ready to integrate the programmatic advertising trends into your marketing strategy for 2024? According to Statista, programmatic display ad spending in the US will reach $168 billion next year which is clear evidence that programmatic marketing is driving the future of various sectors such as e-com...
Unveil the best-performing ad banners and hottest trends of this year. Grounded analytics and stats are included. Get Free eBook White-Label vs. Self-Serve DSP: Making the Final Choice Watch a not-so-epic fight between a WL and SS DSP, see the obvious winner, and discover how it helps...
trends, and indicators of fraudulent activity, i.e., time of day, location, volume, and device IDs. Another practical feature for marketers is the ability to verify display network results and compare the networks against each other. Giving the same access level reporting to advertisers and netw...
Get the latest EMARKETER data in this guide to programmatic advertising where we explore ad types, market trends, channels, buying processes, and more.
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from ...
Input variables from ad play data, e.g., duration and display time. Output variables depending on the use case. To capture exposure in outdoor locations, we might use precise screen location to define the number of impressions. Here, the direction the screen faces and its viewing distance ar...
Programmatic advertising encompasses various types, including Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate), Display Type (App, Web, Mobile Ad, Over-the-top (OTT) Ad, Connected TV Ad), and real-time bidding. Multinational businesses and large enterprises...
Europe Programmatic Advertisement Market is segmented By Trading Platform (Real Time Bidding, Private Marketplace Guaranteed, Automated Guaranteed and Unreserved Fixed-rate), By Advertising Media (Digital Display and Mobile Display) and By Enterprise size (SMB's and Large Enterprises). The scope of th...