It specializes in connected TV, video, display, native, audio, and search campaign ads to offer advertisers a complete solution. With a focus on people-based marketing and inventory management, it’s a great tool to maximize return on your budget. The user interface does take some learning, ...
Plus, you can choose among various formats and programmatic creative types: banner, video, native ads, CTV, and display advertising formats. What platform qualities to look for in 2024? Depending on the vendor, programmatic advertising platforms have unique functions and strong and weak sides. Espe...
In this blog post, we will dive deep into the world of programmatic advertising platforms: what are they, how they work and which ones you can use to maximize success for your programmatic ad campaigns. What is Programmatic Advertising? Programmatic advertising is a system that automates ...
Display networks/publishers pressed by clients to lower their fees are buying cheap display traffic (CPMs), repackaging, and reselling it with a very high margin (Ad Arbitrage). Most of the time, display networks cannot satisfy the demand to place ads as advertiser campaigns often exceed display...
Using programmatic creative technologies, such as creative management platforms (CMPs) enables marketers to make the most of this growth. Marketers can benefit by combining ad automation, data and creativity to increase their display advertising performance. 3. Why is the “creative” part of programm...
non-video digital display ad spend for the first time in 2022, according to EMARKETER’s June 2024 forecast. Programmatic video ad spend is increasing faster than non-video. The uptick in video ad spend is driven by CTV, mobile, and social media advertising on TikTok and other platforms. ...
This AI approach to ads is so popular,Statistareports 54% of media budgets go toward programmatically purchased media. And according toInsider Intelligence, 90% of all digital display ad dollars get spent on programmatic advertising platforms. ...
Epom white-label DSP was one of the most effective DSP platforms, led us to achieve higher CTRs and opened a window for unexpected revenue boosts with the self-serve RTB we offered to clients.” Karthik Priyadarshan Director of Managed Digital $7,000 Saved monthly thanks to buying from ...
Proprietary ad format, including exchange-certified out stream units with support for major video platforms Easy to use interface with overview of markets and bidding agents, accessible online Quick launch and advanced launch modes for bidding agents Access to proprietary FroggyAds optimisation algorithm ...
Epom white-label DSP was one of the most effective DSP platforms, led us to achieve higher CTRs and opened a window for unexpected revenue boosts with the self-serve RTB we offered to clients.” Karthik Priyadarshan Director of Managed Digital $7,000 Saved monthly thanks to buying from ...