Part of a good brand strategy means paying attention to other brands in your market. Strong brands can discourage other companies from entering your niche. It creates ahigher barrier to entry, especially if people show a strong affinity for your brand over others. Good product branding also mean...
Penetration pricing is a strategy where a company initially sets a low price for a product, as the goal is to quickly gain a foothold in the market and attract a large customer base. Over time, the company may gradually raise the price or introduce complementary products or services to incre...
What is an example of a product strategy? Product strategy FAQ Start your online business today. For free.Start free trial Have you ever found your product team working tirelessly, yet the project seems to be at a standstill? Upon closer inspection, you might discover your team’s decision-...
Focus Strategy:Creating a product that targets one specific buyer persona. This means focusing all your energy on a small set of people. You end up creating highly personalized products that gain significantbrand loyalty. Quality Strategy:Creating a product only using high-qual...
Adding more items to an activity feed, or more options to a search tool means that people read it more often, or use it for more tasks each day. This type of improvement can turn a once-a-week feature into an everyday feature. Use when: There is a feature that the majority of ...
You can also readProduct-Led Growth Guide Volume 1: What Is PLG?or use Amplitude’sProduct-Led Growth Worksheetto map out your own strategy: And of course, to engage with a real example of product-led growth,check out the Amplitude starter plan.It’s our way of giving you the chance ...
Why should organisations consider product bundling as a marketing strategy? The main reason is that it’s a win-win for both the business and the customer — but there are several others: Create a positive impression of your brand If an offer includes a discounted or free product, customers ...
Example: Airbnb In 2015, Airbnb redesigned its mobile app with the aim of improving the user experience, making it easier for users to find and book accommodation. One of the key changes Airbnb made was to simplify the user flow for booking a stay. Previously, users had to navigate throu...
Simply saying “someone else will” sounds good, but means nothing. I’ve caught myself saying it many a time. Often this is the logic used to expand a product because you’re not willing to admit your product stops somewhere. You’re afraid to draw the line. ...
New customers might not know which flavor they like best, so it introduced a bundle that contains over 10 different toothpaste flavors to give potential customers a chance to try each one and discover their favorite. The product bundling strategy has proved fruitful for HiSmile. Now, over 80% ...