How to define a product vision that lands If you want to have a powerful product strategy, you need to know where it's taking you. Your product vision provides that guidance. Last updated 10 Dec 2021 Reading time 9min Share In the previous chapter of this guide, we looked at building ...
A product strategy defines your vision and guides development efforts. This guide teaches you how to create and implement an effective product strategy.
Tool: How to Define a Sourcing Strategy for a Single Role With acompleted role description in hand, this guide will help you define an appropriate sourcing strategy for each different role that your company is filling. With this tool, you will learn how to identify the networks that your ide...
Product requirements are not the same as principles, either. You don’t build principles, they guide what you decide to build and how to build it. They also aren’tdesign principles. Using bold colors and navigational cues and the like are great things to define and follow but are again t...
In this complete guide, learn what a product strategy is, why it matters, the key elements of top strategies, and how to build a brilliant one yourself.
Step 1: Define Your Goals for Your Content Strategy Great content isn’t created just to get views and clicks: You create it for a specific purpose. Some of those reasons could be increasing brand awareness, bringing in new customers, attracting past customers, or increasing sales. You could...
If you’re interested in developing a brand strategy, you’re in the right place. This guide will define what a brand strategy is, why it’s critical for your success and how to develop a brand strategy. What is brand development?
Product messaging and positioning Customer research is crucial to determine thepositioningand messaging that will set your product apart in a busy market. The most relevant research will clearly define the wants and needs of your customers, explain how your product solves those challenges, and articul...
This is my proven 9-step brand strategy process to help you build strong brands. I filled the worksheets with dummy text, so that you know where the answers go. However, before you start working on your brand strategy, let's quickly define what brand strategy actually is. What is a bran...
A marketing strategy is essential to effectively nurture your customers. Get powerful results by weaving together emerging trends and proven strategies.