in the form of a warranty associated with the product, or some sort of guaranteedcustomer serviceand support after the sale. These additional benefits can go a long way toward helping shape the promotion strategies used with the product, as well as make it possible to command a better price...
Decisions cannot be made on one element of the marketing mix without considering its impact on other elements (Low and Kok, 1997).As McCarthy (1960) pointed out that "the number of possible strategies of the marketing mix is infinite. Key Words: Global, Marketing MixSYLVIA MUKENYI GIOKO...
Infact,youhavetochoosebetweenthreestrategies: -Competitivepricing: Ifyourproductissoldatthelowestpriceregardingallyourcompetitors,youare practicingcompetitivepricing.Sometimes,competitivepricingisessential.Forinstance, whentheproductsarebasicallythesame,thisstrategywillusuallysucceed. ...
Industrial goods are those goods which a reused in producing other goods or rendering services. They cannot be used without further processing. Industrial goods fall into three main categories. Raw Materials:These are industrial goods which in part or in whole become a part of the physical produc...
Marketing is pretty all–encompassing; and a challenge for many business owners. The additional challenge is recognizing that the different stages of your business life–cycle: start–up, mid–cycle, mature or late–in–life. During start–up you need to develop your marketing strategies to grow...
The packaging also impacts the role of product in the marketing mix. Typically, the packaging should be attractive so that it will catch the eye of consumers. At the same time, the packaging should be user-friendly, in that the shape is easy to carry and can be opened with relatively lit...
2)The product design and strategies should meet the competence of Surity. 3)The product design and strategies should create a superior value for Surity's software in the market. 4)The product design and strategies should be able to cope with the market change in the future. Product Features ...
9 Product Marketing Strategies to Grow Your Business You’ve seen a couple of examples. From these, you see how some of the biggest businesses in the world execute product marketing. How can you take this insight and apply it to your business or clients, though? Let’s discuss the differen...
It is the foundation of marketing mix strategies, from a certain sense, 翻译结果4复制译文编辑译文朗读译文返回顶部 So-called product strategy, i.e. a corporate business strategy, the first thing to clear what kind of business to provide products and services to meet the demands of the ...
In this complete guide, learn what a product strategy is, why it matters, the key elements of top strategies, and how to build a brilliant one yourself.