(2008), "Market orientation and product strategies in small internationalising software companies", Journal of High Technology Management Research, Vol.18 No.2, pp.143- 156.Ruokolainen, M. (2008). market orientation and product strategies in small internationalising software companies. The Journal...
Market expansion strategies in multinational marketing Journal of Marketing (1979) Frank M. Bass A new product growth model for consumer durables Management Science (1969) William H. Davidson et al. Key decisions in international marketing: Introducing new products abroad Columbia Journal of World Busi...
In the information and communication technology (ICT) industry the pressure to globalize an already international business is great. The industry consists of a range of different companies from manufacturers to service providers, but the focus in this re
Product Strategies 喜欢 0 阅读量: 54 作者: Rajagopal 摘要: Most firms try to market products and services in an integrated way to strengthen innovative offerings in competitive marketing, in order to boost revenue and profit streams, and balance cash flows. T 年份: 2016 ...
In addition todigital marketing strategies, other methods to generate buzz can include in-person events inexperiential marketingcampaigns orcustom advertising solutionsfor specific brand goals. Step 5: Review the launch and continue to iterate
(1999): Platform strategies in international new product development, in: International Journal of Operations & Production Management, Vol. 19, Nr. 5/6, MCB University Press, Padua, Italien, S. 449-459Muffatto, M. (1999), ``Platform strategies in international new product development'', ...
How new product strategies impact on performance What is involved in a successful new product program? Is it high spending on risky R&D? Is it close contact with customers? Is it the overall competitive strength of the firm? Well, it might be any of these things, and more, according to....
4) formulate strategies in accordance with the elements of the business plan 5) risk assessment 6) drill: develop business plans for selected market segments Six, product strategy and roadmap planning 1, what is the product roadmap? 2. What is the output of road map planning? (pla...
Discusses product-market and technology strategies in banking. Need for banks to establish themselves on the Internet; Innovative strategies by Merrill Lynch's cash management account; Focus strategies; Analysis of bank markets using the size-strategy model; Use of the Web for distribution.关键词:Gau...
18、rofits and controlCustomer orientationMarket orientationCompetitor orientationStraight extensionDont change productDont change promotionAdapt productAdapt promotionProductPromotionFive international product and promotion strategiesProduct inventionDevelop new productMajor issues in new-product devel 19、opmentIdea...