international journal of marketing financial services & management researchSharma, N, (2013), Marketing strategy on different stages PLC and its marketing implications on FMCH products. International Journal of Marketing, Financial Services & ... S Neetu - 《International Journal of Marketing Financial ...
a4、 Its strategy rests on two beliefs: First, a global product offers economies of scale with which local brands cannot compete, and second, consumers in the 21st century are drawn to “global”as a concept. 4、 它的战略基于二信仰: 首先,一个全球性产品提供地方品牌不可能竞争的经济尺度,并且...
international business strategystrategic managementstandardizationadaptationindustrial marketsThe search for different strategies that take account of the balance between the standardization of products across market segments and their adaptation to single segments, is a crucial area of research in the field of...
Strategies for the Brand-Building of Small-and Medium-Sized Enterprises We analyzed the brand-building of small-and medium-sized enterprises in the food manufacturing industry. Specifically, we analyzed the strategy and capabil... H Imahashi,K Gemba,K Uenishi - Iiai International Congress on Adva...
产品创新包括以下三类: Therefore the product strategy is the entire marketing combination strategy cornerstone, holds the extremely important status.In order to Hong Kong and Shanghai Bank can obtain the competitive advantage, formulated the corresponding product along with the market change, sped up ...
Business Model and Product Market Strategy in Australian Biotechnology Entrepreneurial Firms:Exploratory StudyBusiness modelCommercializationEntrepreneur-shipBiotechnology... A Dottore,S Agius,D Corkindale - Academy of Innovation & Entrepreneurship 被引量: 0发表: 2008年 The interaction between product market ...
Design innovation and marketing strategy in successful product competition Purpose – Taiwanese computer and electronic products possess advantages in design, innovation, rapid response, and global market flexibility. This study a... Y Hsu - 《Journal of Business & Industrial Marketing》 被引量: 96发...
Combining and twisting cultures slightly are the design key to develop international market. 顾客要求作为一个新产品,它根本上取决于怎样结合不同的文化和元素用平衡的方式为了给愿买产品。 结合和扭转文化轻微地是开发国际市场的设计钥匙。 [translate] ...
The Impact of Technology Advances on Strategy Formulation in Mobile Communications Networks Top Abstract Over the last couple of years, we have been witnessing the process of convergence between wireless and wired networks, under intense technological innovation and rapid market evolution. Mobile operators...
Omada sees a 10X sales increase in an international expansion Omada, an Italian kitchenware manufacturer, worked with MOCA Interactive to help them expand into additional European marketplaces usingSponsored Productsand automatic targeting. The agency's multiphase strategy sourced relevant keywords for each...