在营销管理中,研究者普遍认为marketing mix(4P for product and 7P for service)即营销组合中的各个要素同样重要。 然而产品,作为最可见的内容,一直是很多企业活动的中心。所以Product Portfolio Analysis产品组合分析也是非常重要的一个内容。 Day(1977, 1981)最早提出Product Portfolio Ana
implementation, enhancement and support of State Street’s regulatory reporting products, services, and delivery channels from conceptual stages through research, development, marketing, training, sales programs, financial
KB (Katherine) Buzza’s career begun in marketing before embarking on a journey to discover how business can drive positive environmental and social change. Having worked across sectors, she has maintained a passion for sharing knowledge and climate positive solutions. Now as a product manager for...
1.TounderstandtheprinciplesbehindthePLC.2.Toappreciatewhataproductportfoliois.3.TounderstandtheroleoftheBostonmatrixinanalysingaproductportfolio.Theproductlifecycle Expandingtheproductlifecycle TheProductMix/portfolio ProductPortfolioAnalysis Leftside:HaveathinkabouttheVolkswagengroup…makealistofhowmanybrandstheyhave...
Upcoming public training Online - Product Management and Product Marketing course - 5 half-days28 Apr-2 May 2025London - AI-Powered Product Management course - In-person - 1 full day29 Apr 2025London - Product Management and Product Marketing course - In-person - 3 full days13-15 May 2025...
Altering any of the 4ps can provide extension opportunities It is important to remember that any changes that take place will have impact on other aspects of the Marketing Mix WHEN to use extension strategies? Usually at the maturity stage of the life cycle The strategies may be used to prolo...
roadmap, focus on several goals in one go. The major parts include the time horizon (Current, Near Term, Future, etc.), objectives (reduce churn, revenue, etc.), and the scope of what to be done. Additionally, you may specify product areas like sales, marketing, discover, and so on...
“true”profitabilityofeachproductwithinamulti-productportfolio.PictureFramesOperatingMargin2.3%5.3%7.0%10.0%bcBOS5CU7020998JZAProductLineProfitabilityProfitImprovementToolsPLPanalysisisoneoftheBaindiagnostictoolsthatcanidentifysourcesofprofitimprovement.0%5%10%15%20%0.10.20.5125ProfitabilityRelativeMarketShareBain...
Multi-level epics, Themes and OKRs Configurable terminology to match an organization naming convention Portfolio-level Roadmaps Issue and Epic Health Reporting An example of what the end result data model and pricing could look like based on these pricing principles:...
The product lifecycle doesn’t just take you from great idea to finished product. It has the ability to spark new concepts, extend the value of existing lines, and give you a deeper understanding of your customer.