最近一段时间,我们自己的一个Portfolio刚好推出了一款新产品在寻找PMF的阶段,以及原有PLG的产品向上做KA的阶段。我好奇国外成熟SaaS公司在这个阶段会怎么做,一直想找一些资料看。刚好听到了M小姐研习录做的三期涉及Product Marketing相关的直播,我觉得非常有帮助,也认真的做了“听播”笔记。索性结合三期“听播”笔记和...
Similarly, a product portfolio requires diversity in order to be effective. In this module we will talk about what the product portfolio is and how a marketer can use the power of a product portfolio to achieve marketing objectives. The specific things you’ll learn in this section include: D...
Over the past five decades there has been a steady evolution of marketing theory and practice from a product-focused, domestic, ethnocentric marketing orientation to an integrated, global strategic orientation. Managing the product portfolio across global markets raises issues that were initially ...
在营销管理中,研究者普遍认为marketing mix(4P for product and 7P for service)即营销组合中的各个要素同样重要。 然而产品,作为最可见的内容,一直是很多企业活动的中心。所以Product Portfolio Analysis产品组合分析也是非常重要的一个内容。 Day(1977, 1981)最早提出Product Portfolio Analysis作为一套模型和工具,可以...
市场营销辅导:Product Portfolio Analysis 摘要: 即一种新产品从开始进入市场到被市场淘汰的整个过程。产品生命周期理论从创新的视角去关注产品在整个“生命”周期中的发展。该理论常常被用来解释企业全球化 在营销管理中,研究者普遍认为marketing mix(4P for product and 7P for service)即营销组合中的各个要素同样重要...
Portfolio marketing and product management leaders must collaboratively align to accelerate the best customer outcomes and business results. As you enter your financial planning cycles for the next 12 months, now is the time to make strategic decisions on where to increase, decrease, or e...
Product Portfolio Analysis 产品组合分析 在营销管理中,研究者普遍认为marketing mix(4P for product and 7P for service)即营销组合中的各个要素同样重要。 然而产品,作为最可见的内容,一直是很多企业活动的中心。所以Product Portfolio Analysis产品...
Branding/Clothing/Embroidery/Fulfillment/Marketing/Metal Fabrication/Packaging Spearedit spearfishing gear is used in oceans, rivers, high mountain lakes – you name it. Wherever spearfishing […] See Our Portfolio We love great product ideas
Widely were studied a series of methods that are presented in the marketing and management literature as the main instruments used within the product portfolio strategic planning process. Among these methods we focused on the Arthur D. Little matrix. Thus the present paper has the purpose to ...
Inside Global Pharma: Evolving marketing in the now, near and far June 21, 2022 | Podcast Portfolio & Pipeline Inside Global Pharma: If you launch it, will patients use it? June 20, 2022 | Podcast ZAIDYN Emerging pharma: Here’s your analytics roadmap to drive launches and long-term suc...