Product line decisions refers to decisions relating to the addition or deletion or product(s) from existing product lines. Such decisions are further divided into – Line Filling Decisions:It involves adding a new product in the existing product line to face competition and increase the shelf life...
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This concept is used by management and marketing professionals to make marketing and sales decisions, such as whether or not to increase advertising, reduce prices, expand to new markets, or redesign packaging. The process of strategizing ways to continuously support and maintain a product is called...
Making product decisions is a risky business. No matter how hard you try, there will always be some degree of uncertainty that makes you doubt your choices. However, you can simplify decision-making by introducing a simple yet potent tool: product design principles. Product design principles wi...
Theoretical or Mathematical/ costing management production control resource allocation/ product-line selection production decisions common fixed costs cost allocation methods competitive environment single fixed cost product manufacturing Cournot-Nash model optimal product-line decisions total net profits joint cost...
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Yet too often, product descriptions don’t provide what potential customers need: the critical details that help buyers make their purchase decisions. As a result, these potential buyers shop elsewhere instead—which can translate into hundreds, even thousands, of lost sales over time. ...
(1971). Product line deletion and simplification: tough but necessary decisions, Business Horizons, Vol.14, Iss.5, (October), pp.71-74. http://dx.doi.org/10.1016/0007-6813(71)90092-9Eckles, R.W., 1971. Product line deletion and simplification: tough but necessary de- cisions. Business...
Take a look at our blog to learn everything you need to know about the product life cycle - including the 5 stages, what they mean, and real-life examples.
Good product managers take written positions on important issues (competitive silver bullets, tough architectural choices, tough product decisions, markets to attack or yield). Bad product managers voice their opinion verbally and lament that the 「powers that be」 won’t let it happen. Once bad ...