A product concept is a description or vision of a product or service, typically developed at an early stage of the product lifecycle.
1. Original product concept An original product concept statement describes a product that will be notably different from anything else on the market. Examples include the first smartphones or electric cars, which had unique features not found in any product before their existence. 2. Augmented pro...
Basically, the product vision is a statement of ambition that underpins the whole project. The concept allows you to define how the final product should function, who it’s being built for, and how it will address their needs. The product vision should serve as a guide for stakeholders, all...
Learn more about what a Product Vision Statement is and should look like, including product vision examples from Microsoft Surface.
In this chapter, discussion will center on product concepts and concept test- ing. We must keep in mind the fact that, although firms must elicit early con- sumer reaction to new product ideas, the depth and complexity of the development process is related to the degree of newness, and of...
A product vision statement combines your motivations, goals, and target audience into one succinct paragraph or concept. Though your vision can include anything, many opt to follow the following format: While not necessary, this format helps you stay...
This step is connected to the concept of aunique value proposition—the promise you make to your customer to solve their problem or meet their need through your product or service: 4. Write a positioning statement and plan your marketing ...
This concept doesn't apply to the version dimension, because the versions that a product takes aren't predefined when the product is created. Instead, versions are created during the lifecycle of the product, as they're required. Typically, if the form, fit, and function of the product ...
However, it is at this stage and before a product enters the saturation stage that an organization should revisit the product concept and make important decisions, such as (a) improving the product model so that a new generation of the product can be initiated, (b) terminating the product ...
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