A one-stop solution provider specialising in the development of private label food and health supplement products in Malaysia.
Kylie Cosmetics built an empire with a simple product concept: lip kits, a clever name for a product bundle consisting of lipstick and lipliner in a single box. The brand grew from social media sweetheart to Shopify mega-success story ultimately resulting in a $600 million acquisition. Kylie...
Concept Research in Food Product Design and DevelopmentConcepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can ...
University students will understand how concept research is a critical part of the "consumer-connection." Concept Research in Food Product Design and Development is the definitive, innovative text in describing how to create, analyze, and capitalize upon new product concepts....
Discusses the generation of new product ideas; screening for better ideas; the development process; refining the screening procedures for the product; going to market; new food product development in the food service industry; product development for the food ingredient industry; organizing for new pr...
Similarly, a food retailer might want to bundle products nearing their expiration date. For example, customers could get a “meal deal” bundle that includes the sandwich, drink, and snack for a discounted price. How to create product bundles Understand your audience Decide which products to bu...
general assumption is that all sales people talk good about the product. They would never inform any bad. Showing what the product offers, what it is capable of doing, making the customers experience it, further stamps the proof.. For example, food samples help grocery shoppers experience the...
They form the regular purchases for the consumer. Therefore, these are bought out of habit, without much thinking. These products have been bought in a similar fashion since long and may be since generations. These products form essential part of daily life like food and care.Impulse...
Concept Research in Food Product Design and Development By Howard R. Moskowitz, Sebastiano Porretta, Mattias Silcher Publisher: Wiley-Blackwell Number Of Pages: 612 Publication Date: 2005-02-28 ISBN-10 / ASIN: 0813824249 ISBN-13 / EAN: 9780813824246 Binding: Hardcover Description: Great!
Have you ever revisited an old product concept orsmall business ideaand realized you dismissed it too soon? It’s always best to start with the ideas you already have. It could be a product or idea you’ve had for years. Maybe it exists in a half-writtenbusiness plansitting in a folder...