Principles of Retailing 作者: Fernie, John; Moore, Christopher; Fernie, Suzanne 出版社: Butterworth-Heinemann出版年: 2003-7页数: 392定价: $ 56.44ISBN: 9780750647038豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 推荐 内容简介 ··· Referring widely to real examples of change ...
The changing retail environment Managing change in the retail sector Understanding the supply chain Mastering retail operations Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an esse...
Principles of Retailing 作者:Fernie, John 定价:$ 50.79 ISBN:9780080497822 豆瓣评分 目前无人评价 写笔记 写书评 加入购书单 分享到 + 加入购书单
The changing retail environment Managing change in the retail sector Understanding the supply chain Mastering retail operations Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an esse...
Principles of Retailingby Lorretta Mansell, May 2015 4500 words 15 pages essay This paper is designed to analyze two retail stores in Dearborn, MI: Wal-Mart Supercenter and Target in the following two segments of their operation: women’s wear and men’s wear. The paper is structured to ...
The retail environment has evolved rapidly in the past few decades, with the retailing industry and its placement and design of "brick-and-mortar" locations changing with evolving demographics, shopping behavior, transportation options and a desire in recent years for more unique shopping environments...
10, prepare ahead of schedule. In traditional retailing, some buyers and salesmen will fight all night to ensure that stores will open tomorrow. This is also a reference for e-commerce. All departments and staff must be well prepared for the problems they will face ahead of time....
13、Retailing and Wholesaling 14、Communicating Customer Value:Intergrated Marketing Communication Strategy 15、Advertising and Public Relationships 16、Personal Selling and Sales Promotion 17、Direct and On-line Marketing:Building Direct Customer Relationships P4:Extending Marketing 18、Creating Competitive Advant...
4、opment and Product Life-Cycle Strategies 新产品开发与产品生命周期战略 Pricing: Understanding and Capturing Customer Value 定价:理解和捕捉消费者价值,Contents Part 3,Pricing Strategies 定价战略 Marketing Channels: Delivering Customer Value 营销渠道:递送顾客价值 Retailing and Wholesaling 零售与批发 Communic...
Adamson,Colin - 《Journal of Service Theory & Practice》 被引量: 19发表: 1994年 Principles of Retailing, 2nd Edition 1.The Retail Environment 2.Theories of Retail Change 3.Strategic Retail Marketing 1 鈥 The Strategic Planning Process 4.Strategic Retail Marketing 2 鈥 Mar... J Fernie,S Fern...