Our results suggest that brands with sub-category concepts are not limited in their ability to extend, and can help retailers meet the twin objectives of leveraging the high growth of specialized categories and rationalizing their brand portfolio. They also suggest that managers should aim to extend...
armstrong11_basic RetailingandWholesaling Chapter11 RoadMap:PreviewingtheConcepts •Explaintherolesofretailersandwholesalersinthedistributionchannel.•Describethemajortypesofretailersandgiveexamplesofeach.•Identifythemajortypesofwholesalersandgiveexamplesofeach.•Explainthemarketingdecisionsfacingretailersand...
House of Representatives; eight signers of the Declaration of Independence and seven signers of the U.S. Constitution (four of whom signed both representing two-thirds of the six people who signed both); members of the Continental Congress; foreign heads of state and two presidents of the Unite...
types of entrepreneur businesses 1. manufacturing 2. whole sale 3. retailing 4. service 5. greens 6. social importance of entrepreneurship creates new wealth creates technological advances that changes your life forever creates change in the world with new ideas/ products ...
Domestic tradable goods corporations use labor, oil and capital, to produce varieties of export-oriented type tradable goods, who are sold to domestic retailers. The retailers differentiate the domestic tradable goods before exporting part in the foreign market, and retailing the remainder in the ...
This paper introduces the basic concepts and hiking on the basis of status, a detailed analysis of tourism resources and the Medog to the development of tourism on foot. That the development of hiking Medog problems in the process, and made several recommendations to solve the problem. ...
Retailing 124個詞語 retailer notes 26個詞語 One I/E Vocabulary 25個詞語 Macroeconomics Exam 1 68個詞語 本學習集中的詞語(21) What is a Cap Rate Rate of return, inverse of a multiple, Formula = NOI/value of property What components make up NOI? How do you calculate it ...
Similarly, brand managers need to understand the potential extendibility of brand concepts corresponding to basic versus sub-categories. They also need to know whether the criteria for selecting the categories to extend a brand into depends on the two alternative brand concepts. In this paper, we...
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