14thedition A 1 WhatisMarketing?©2012PearsonEducation A 2 Marketingprocess Determineneedsandwants Designcustomerdrivenmarketingstrategy Constructmarketingprogramthatdeliverssuperiorvalue Buildrelationshipsanddelightthecustomer Capturevaluefromcustomertoachieveprofits ©2012PearsonEducation A 3 Need Want Demand ©...
Introduction Dr.MillissaCheung *PowerpointrefinedfromPearson14thedition WhatisMarketing? ©2012PearsonEducation Marketingprocess ©2012PearsonEducation Need Want ©2012PearsonEducation Demand GOODS PAYMENT Marketer Customer ©2012PearsonEducation Exchange Marketingsystem Suppliers ©2012PearsonEducation Customer...
14thedition A 1 WhatisMarketing?©2012PearsonEducation A 2 Marketingprocess Determineneedsandwants Designcustomerdrivenmarketingstrategy Constructmarketingprogramthatdeliverssuperiorvalue Buildrelationshipsanddelightthecustomer Capturevaluefromcustomertoachieveprofits ©2012PearsonEducation A 3 Need Want Demand ©...
14thedition A 1 WhatisMarketing?©2012PearsonEducation A 2 Marketingprocess Determineneedsandwants Designcustomerdrivenmarketingstrategy Constructmarketingprogramthatdeliverssuperiorvalue Buildrelationshipsanddelightthecustomer Capturevaluefromcustomertoachieveprofits ©2012PearsonEducation A 3 Need Want Demand ©...