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作者:Kotler, Philip / Armstrong, Gary 出版社:pearson 出版时间:2012-00-00 开本:大16开 印刷时间:0000-00-00 ,购买Principles Of Marketing ( fourteenth edition ) 英文原版等艺术相关商品,欢迎您到孔夫子旧书网
2012. Principles of Marketing 14th Edition. New Jersey:Prentice Hall.Kotler and Armstrong (2001) Principles of Marketing 9th edition, Prentice HallKotler, Philip & Gary Armstrong. (2012). Principles of Marketing (14th Edition). New Jersey: Pearson Education...
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intermediariesusuallymeans givingthemsomecontroloverthemarketingoftheproduct,andsomeintermedi- ariestakemorecontrolthanothers.Otherthingsbeingequal,thecompany preferstokeepasmuchcontrolaspossible.Finally,thecompanymustapply adaptivecriteria.Channelsofteninvolvelong-termcommitmentstootherfirms andlossofflexibility,making...
Principles of Marketing is a brand new, comprehensive and extremely well written book addressing the modern Marketing Environment and the needs of modern marketeers and marketing students. No other book has the same range of up-to-date cases and references from so many countries and industries. Th...
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the J. L. Kellogg Graduate School of Management, Northwestern University. Veronica Wong is Professor of Marketing and Head of the Marketing Group at Aston Bus [市场营销学原理(英文原版)].Principles.of.Mar...
Outlines and Highlights for Marketing An Introduction by David Pickton, ISBN, Cram101 Textbook Reviews, 2010, Education, 226 pages. Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101...