6、,Capturing Value from Customers,24,Share of customer,Sales to your firm,2012 Pearson Education,25,2012 Pearson Education,Customer Equity,26,2012 Pearson Education,The Changing Marketing Landscape,Digital age,27,2012 Pearson Education,Globalization,28,2012 Pearson Education,65%,29,2012 Pearson Educat...
1 WhatisMarketing?©2012PearsonEducation A 2 Marketingprocess Determineneedsandwants Designcustomerdrivenmarketingstrategy Constructmarketingprogramthatdeliverssuperiorvalue Buildrelationshipsanddelightthecustomer Capturevaluefromcustomertoachieveprofits ©2012PearsonEducation A 3 Need Want Demand ©2012Pearson...
Principles of Marketing , 13e (KotlerArmstrong):市场营销原理,13E(kotlerarmstrong) 热度: Principle of Marketing Syllabus Summer 2013 Time: Monday through Friday; Discussion section on each Friday Teaching hours: 45 equal to 54 contact hours (50 minutes each). ...
principle of marketing PrinciplesofMarketing KotlerandArmstrong Chapter5:ConsumerMarketsandBuyerBehavior Copyright©2016PearsonEducation,Inc.5-1 ConsumerMarketsandBuyerBehavior LearningObjectives •Objective1:Definetheconsumermarketandconstructasimplemodelofconsumerbuyerbehavior.•Objective2:Namethefourmajorfactors...