1 WhatisMarketing?©2012PearsonEducation A 2 Marketingprocess Determineneedsandwants Designcustomerdrivenmarketingstrategy Constructmarketingprogramthatdeliverssuperiorvalue Buildrelationshipsanddelightthecustomer Capturevaluefromcustomertoachieveprofits ©2012PearsonEducation A 3 Need Want Demand ©2012Pearson...
Introduction Dr.MillissaCheung *PowerpointrefinedfromPearson14thedition WhatisMarketing? ©2012PearsonEducation Marketingprocess ©2012PearsonEducation Need Want ©2012PearsonEducation Demand GOODS PAYMENT Marketer Customer ©2012PearsonEducation Exchange Marketingsystem Suppliers ©2012PearsonEducation Customer...
principle of marketing PrinciplesofMarketing KotlerandArmstrong Chapter5:ConsumerMarketsandBuyerBehavior Copyright©2016PearsonEducation,Inc.5-1 ConsumerMarketsandBuyerBehavior LearningObjectives •Objective1:Definetheconsumermarketandconstructasimplemodelofconsumerbuyerbehavior.•Objective2:Namethefourmajorfactors...
R & D has been described by management guru Kotler as ‘the life blood of the company’. TheSales Departmentis responsible for selling the goods or services which a company offers. A company may use various methods for selling: face-to-face using sales reps in charge of a territory or a...
1 WhatisMarketing?©2012PearsonEducation A 2 Marketingprocess Determineneedsandwants Designcustomerdrivenmarketingstrategy Constructmarketingprogramthatdeliverssuperiorvalue Buildrelationshipsanddelightthecustomer Capturevaluefromcustomertoachieveprofits ©2012PearsonEducation A 3 Need Want Demand ©2012Pearson...
1 WhatisMarketing?©2012PearsonEducation A 2 Marketingprocess Determineneedsandwants Designcustomerdrivenmarketingstrategy Constructmarketingprogramthatdeliverssuperiorvalue Buildrelationshipsanddelightthecustomer Capturevaluefromcustomertoachieveprofits ©2012PearsonEducation A 3 Need Want Demand ©2012Pearson...