新职业英语市场营销英语(第三版)教学课件Unit_8_CE_MKTG.ppt,Unit 8 Exhibitions and Trade Fairs 市场营销英语 English for Sales and Marketing Contents Warming-up Activity Warming-up: Task 1 All comments are welcome. Warming-up: Task 2 All comments are welco
1、Unit 5 Personal Selling-Products市场营销英语English for Sales and Marketing- 2 -2022/7/24ContentsWarming-upReading AListeningReading BWritingProjectVocabulary and StructureSpeaking- 3 -2022/7/24Warming-up ActivityWarming-up Activity Task 2Warming-up Activity Task 1- 4 -2022/7/24Warming-up: ...
Marketing 6thCanadianEdition ©2006McGraw-HillRyersonLtd.Allrightsreserved.1 Marketing:CustomerValue,Satisfaction,andCustomerRelationships ©2006McGraw-HillRyersonLtd.Allrightsreserved.LearningObjectives Afterreadingthischapter,youshouldbeableto:1.DefineMarketing.2.Knowthebasicrequirementsforsuccessfulmarketingtooccur...
Marketing 市场营销 ---theartofgettingandkeepingcustomers.Aboutthecourse Thegoodstarisanhalfofsuccess.Overallobjectives Attheconclusionofthecourse,studentsshouldbecapableof:Understanding,listing,andexplainingthefactors,which constrainandprovideopportunitiesformarketing.Developingtheframeworksthatformulatesmarketing strategi...
(a collection of Buyers) Goods/services Money Communication Information Production Concept Product Concept Selling Concept Marketing Concept Consumers prefer products that are widely available and inexpensive Consumers favor products that offer the most quality, performance, or innovative features Consumers ...
Thus the company must weigh increased sales against increased costs when deciding on a differentiated marketing strategy. Chapter 10 Developing, Differentiating, and Positioning Products through the Life Cycle 在产品生命周期中发展、区分 和定位产品 1 Challenges in New Product Development 新产品开发的挑战 ...
1.1.2 Marketing and sales the marketing process on page 4 (1)Customer needs and wants (2)RD (3)Engineering (4)Manufacturing (5)Customer value 1.1.3 basic elements of the marketing conceptP 4 1 needs, wants and demands 2 product 3 consumer value and consumer satisfaction 4 exchange, ...
MarketSurveyandAnalysis 市场营销英语EnglishforSalesandMarketing Contents Warming-upReadingAListeningSpeaking ReadingBWritingProjectVocabularyandStructure -2-2019/11/23 Warming-upActivity Warming-upActivityTask1Warming-upActivityTask2 -3-2019/11/23 Warming-up:Task1 »1.c2.a3.e4.b5.d6.f -4-2019/11...
Marketing 市场营销 ---theartofgettingandkeepingcustomers.Aboutthecourse Thegoodstartisanhalfofsuccess.Overallobjectives Attheconclusionofthecourse,studentsshouldbecapableof:Understanding,listing,andexplainingthefactors,which constrainandprovideopportunitiesformarketing.Developingtheframeworksthatformulatesmarketing ...
13 The Selling Concept Believe that consumer will not buy enough unless undertakes a large scale selling and promotion effort. Seller Focuses on selling techniques and Promotion effort. Typical objectives: increase sales volume 14 Marketing Concept Focuses on needs and wants of consumers and ...