But thePepsiCobrand and its chief rival Powerade, which is owned byCoca-Cola, are now grappling with changing consumer tastes that have led to slowing sales growth, even as U.S. adults are exercising more. Years of backlash from lawmakers and pediatricians about sports drinks’ high sugar an...
ByRafael Canton March 01, 2023 Powerade has long been a runner-up in the sports drink category. But today, the Coca-Cola-owned brand is announcing the new face of its brand, NBA star Ja Morant, point guard for the Memphis Grizzlies—along with a new ad campaign that directl...