Further qualitative investigation of user-generated content of consumers going through a life transition to college finds evidence of the resource-brand love relationship. Implications for brand managers and consumer well-being are discussed.View further author information...
Two mechanisms drive the positive effect of education: first, education does not cause an increase in the mean age at first marriage; second, among ever-married women, education increases their demand for children. Findings from this study have important implications for China and other low-...
The research methods section shows the research process of this study. The results section is a test of the research hypotheses. The discussion and conclusion section mainly includes the summary and discussion of the results, the theoretical contributions and managerial implications of the study, the...
Section 5 presents related research work confirming the results of this work. Section 6 outlines this research's main conclusions and contributions. Finally, Section 7 describes this research's main implications and limitations. 2. Literature review and research hypotheses 2.1. Green practices The ...
Rural-urban mobility in southwestern Nigeria: implications for HIV/AIDS transmission from urban to rural communities Although the reported incidence of HIV and cases of AIDS is low in Nigeria, the fact that HIV has gained a foothold in metropolitan areas like Lagos is of ... O.Ososanya,Ol...
Implications for Financial Institutions Innovation in Product Offerings: To capture market share in changing rate environments, financial institutions develop adjustable-rate mortgages and customized financial products that evolve with client needs, fostering brand loyalty amid economic shifts (Deloitte)...
of PH1 patients across all age groups and have a favorable impact on PH1 disease manifestations, Alnylam’s expectations regarding the implications of the positive opinion recommending approval of lumasiran by the CHMP and the timeline for the potential approval of lumasiran by the EC following the ...
Additionally, the study poses some crucial managerial implications for the brand managers by suggesting that strong brand relationships not always ensure loyalty or commitment and can lead to consequences that are damaging for the brand equity.
. Since fame and strong brand awareness are not always synonymous with good reputation and favorable brand equity, some implications for heritage site branding are proposed.Christine Petr a Show Biographya CREMJournal of Travel & Tourism Marketing...
Further, the (a)symmetry of parent brand equity before the event influences the magnitude of event‐related spillover the parent brands receive from the co‐brand. Theoretical and practical implications of these findings are discussed.doi:10.1002/mar.21210Koschate‐Fischer, Nicole...