BrandEquityisoneofthefactorsthatincreasethefinancialvalueofabrandtothebrandowner. Elementsthatcanbeincludedinthevaluationofbrandequityinclude:changingmarketshare, profitmargins,consumerrecognitionoflogosandothervisualelements,brandlanguage associationsmadebyconsumers,consumers‟perceptionsofqualityandotherrelevantbrand val...
Paradoxically, the strength of WOM and interpersonal factors had more impact on the influence of negative WOM, while brand equity enhanced positive WOM and acted as a buffer to negative WOM. Research limitations/implications ‐ The study was conducted in a services context and may not necessarily ...
hotel managers should have a clear perception of which factors provide customers with higher value (Narver, 2000). Customer satisfaction metrics can be valuable for improving this perception, as they provide hotel managers with information that is necessary to identify and understand the real requiremen...
Influences of background factors on consumers' purchase intention in China's organic food market: assessing moderating role of word-of-mouth (wom) Cogent Bus. Manag., 8 (1) (2021), Article 1876296 View in ScopusGoogle Scholar [64] Hyeyoon Choi, Jay Kandampully The effect of atmosphere on...
ensuring that they could make equal use of all the factors of production and ensure that they enjoyed support policies in accordance with the law. They also clarified the rules regarding faster registration of enterprises, equal market access, solid implementation of tax and fee reduction policies,...
Green practices in hotel industry: Factors influencing the implementation. Journal of Tourism, Hospitality & Culinary Arts, 9(2), 1–12. (Open in a new window)Google Scholar Diallo, M. F., Ben Dahmane Mouelhi, N., Gadekar, M., & Schill, M. (2021). CSR actions, brand value, and ...
To further ensure that the differential growths in women’s education across provinces in the first-stage results are due to the higher education expansion rather than unobserved province-specific time-varying factors, I conduct a placebo experiment: I estimate the effect of the higher education ...
most of the female employees usually worry about the treatment process during their pregnancy or motherhood period. Seasia is the platform that always keeps in mind all the factors that help them to maintain Gender Equality. The initiatives taken by them to foster gender equality are stated as:...
Net loss for the first half of 2024 totaled$0.7 millionor$(0.25)per basic and diluted share, as compared to$1.8 millionor$(0.64)per basic and diluted share. The improvement in net loss was primarily due to the same factors in the second quarter of 2024. ...
Factors that Could, Individually or Collectively, Lead to Positive Rating Action/Upgrade --Adequate execution of the new beauty business segment and of the new strategy for the physical off-price segment; --Consistently positive FCF; --Total adjusted debt/EBITDAR close to 3.5...