and one of the ways to do this is to be familiar with journalists' beats. With the prevalence of fake news stories circulating on the Internet, companies need to ensure that their news is authentic, relevant and informative so that it has a chance of capturing the short attention ...
So you’ve heard it from the man himself. Response time is critical to a successful placement. As you’ll hear from Ritika in a later section as she breaks down HARO from the journalist’s perspective, writers often have tight deadlines and quick turnarounds, so the faster you can give ...
A friend of mine who is an Entertainment Editor for a top newspaper once said that your pitch has to be as engaging as the story the journalist will write. –Abesi Manyando, President and Creative Director at Abesi Public Relations 8. Ask First, Pitch Second Whenever I identify a new jo...
Get the pitch kit for interviews with 8 featured tech influencer and journalist profiles who share their pitching tips and insights, including: Examples of the types of stories influencers cover and how to make your story stand out Advice for PR professionals looking to stand out in a competitiv...
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So, these cards are not a replacement for deep journalist research – they’re a reference point to help spark memories and ideas at the point of pitching. Use a journalist’s social posts as your subject lines, comment on their most recent work – even share how you can help them recrea...
In this story: Houston AstrosSpeed is the thing in baseball. Speed on the basepaths. Speed on the pitching mound. Or, rather, velocity. The game’s emphasis on pitching velocity extends all the way down to the minor leagues. Consistency is one thing. Hitting triple-digits on the radar...
It can be sent via email; or through direct messages on social media networks such as LinkedIn, Facebook, Twitter, and Instagram; or you can call the journalist. You can also respond directly to a media pitch on sites like HARO, JustReachOut, and SourceBottle, to name a few. ...
Matthew Postins| May 27, 2023 Surprising Player Named Hottest Pitching Prospect in Philadelphia Phillies System / In this story: Philadelphia Phillies PublishedMay 27, 2023 MATTHEW POSTINS Matthew Postins is an award-winning sports journalist who covers the Texas Rangers, Philadelphia Phillies, Chicago...
2. Craft the perfect pitch and know how to use it Though the subject line has a significant impact on whether a journalist will open the email, your pitch will determine whether journalists keep scrolling or read your press release. You’ll make some pitches via email, social media or phone...