A report by Statista found that 63% of marketers plan to increase their influencer marketing budgets in 2024, highlighting the growing importance of this marketing strategy across industries. In healthcare, influencers play a vital role in raising awareness, educating audiences, and driving engagement...
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The industry is increasingly turning to Silicon Valley technologists, instead of Washington regulators, to find new ways to optimize revenue at every point in the product lifecycle. Part of a comprehensive strategy is to focus on best practices for launching drugs into the market and then sustaining...
For Dendreon, that smarter approach included switching its marketing focus from oncologists to large urology group practices, as well as ramping up educational efforts. "Rather than follow the strategy of trying to teach the urologist to find the patient ... and then refer to his neighboring on...
“Despite the huge price difference, an emerging market company can generate the same revenue by tapping into their larger markets” There can be a significant upside to putting in place a domestic production infrastructure. It can respond quickly to demand and, because the company is ...
ESG is becoming an important consideration for capital market investments, and domestic regulatory authorities are increasingly focusing on ESG. Fosun Pharma has incorporated sustainable development into the Group's overall development strategy, emphasizing long-term ESG governance capabilities, and established...
Looking for B2B Experience in International Market especially in Injectables business.Job Description :1. To be responsible for marketing, sales, and distribution in the LATAM / African / Saudi/ Mexican/European country markets.2. To act as a first point of contact of the company in the ...
The long-term plan has always been to spin off the joint venture into a new company, but for now that is a long way off according to GSK's chief strategy officer. In an interview at the JP Morgan Healthcare Conference in San Francisco, GSK's chief strategy officer David Redfern said ...
In addition to various regulations I’ve already covered, the uncertainty and length of the FDA approval process can impact your marketing strategy. You’ll need to plan your promotional activities carefully, allowing for potential product launch delays. Your marketing strategy should also involve educ...
From the perspective of the biotech, Edwin Moses pointed out, “going back ten years, the option of partnering with pharma was very important [in order] to gain access to financial resources, [Now], as the investor market becomes more sophisticated, like with cell and gene therapies, you ca...