Drug launches are becoming more numerous, smaller, and more competitive. It has never been more important for pharmaceutical companies to crack the art of launching new products.
The article reports that GeoPharma Inc., Largo, Florida, has shared the launch strategy for its wholly-owned subsidiary Belcher Pharmaceuticals Inc.'s product Mucotrol. The U.S. Food and Drug Administration (FDA) has granted 510-K approval for the marketing of Mucotrol as a medical device....
Manage your pharma portfolio strategy, pipeline marketing, product launches more effectively with the right strategy, analytics and technology tools, and expertise.
According to ADL’s most recent project experience, launch excellence has the power to shorten time-to-market by four to six months and it can deliver additional incremental annual sales of up to €50m. In the past, it seemed natural for big pharma companies to launch NMEs in known business...
Product claims made in your creative are subject to FDA review, but they’re not the only one who can potentially impede your campaign’s launch and cause costly delays. Google has its own sets of guidelines for pharmaceutical companies wishing to advertise on its search platform for across is...
Moving toward digitally forward pharma launches June 4, 2024 | Webinar Pharmaceuticals & Biotech Moving toward digitally forward pharma launches June 4, 2024 | Webinar Pharmaceuticals & Biotech Using sophisticated digital-forward solutions to drive launch excellence ...
Achieving Launch Excellence within the Obesity Market Join us for this Launch Excellence webinar, where we will provide a forward looking, global guide to understanding and navigating the obesity market, identifying the key levers and issues which will shape the market in the next five years. WAT...
supported LaunchTN and WinHealth Pharma. The mission of CET is to identify promising new biomedical products and advance them towards the marketplace. At CET we have established a series of collaboration agreements with a select group of academic research institutions located across the midsouth ...
There is not only one particular, correct global Pharma Strategy available. Thepharma strategy must be individually customizedfor each company, and there are significant differences depending on which segment you operate in, e.g. OTC, Medical Devices, Cosmetics, Pharma Rx., VMS, Consumer Health or...
GSK, where I previously worked, was one of the first enterprise pharmaceutical companies to launch Vault PromoMats for medical, legal, and regulatory (MLR) and digital asset management (DAM) together. There, a team of 40-plus librarians ensured that everyone followed DAM best practices. This a...