The results show that the individual traits of brand personality are directly related to consumers' perception of quality dimensions; in this study, especially the personality traits Responsibility and Activity seemed to impact quality perceptions. Furthermore, the impact of brand personality on the ...
Kai李计算机刺绣工厂,位于Shijie镇, 1985年Dongguan,享受非常方便运输,是一家专业刺绣公司。 [translate] a结婚后 正在翻译,请等待... [translate] aBy using a personality who exhibits the traits of the brand 通过使用陈列品牌的特征的个性 [translate] ...
The results show that the individual traits of brand personality are directly related to consumers' perception of quality dimensions; in this study, especially the personality traits Responsibility and Activity seemed to impact quality perceptions. Furthermore, the impact of brand personality on the ...
Using a By personality who exhibits the traits of the brand (for example, a film star, pop star athlete and so on) to promote the brand consumers draw inferences that the brand has some of the values of promoting the personality.
The objective of the study is to understand the relationships between each of the Big Five Personality Traits and the concept of brand evangelism. The hypotheses tested are whether brand evangelism relates to each of the Big 5 Personality Traits consisting of extraversion, openness, conscientiousness,...
We hypothesise that the enduring personality traits extraversion and agreeableness predict identification with the [brand] community, which in turn, and along with product attachment, will be related to brand trust and brand loyalty. Product attachment itself is hypothesised to be a function of person...
associated with a brand” (Aaker 1997).The concept of Brand Personality is predicated on the assumption that certain human personality traits are assigned in general by consumers to brands. This research thus intends to investigate how new brands can develop these human-like personality traits. ...
Although many personality studies have been conducted in mainstream psychology, and wide areas of human behavior, such as organizational behavior, social b... K He 被引量: 0发表: 2009年 Personality Traits and Their Effect on Brand Commitment: An Empirical Investigation (2010). Personality Traits ...
Brand personality refers to personality traits associated with a brand. The results of the study conducted in Thailand, where academic research in this are... K Polyorat - 《Social Science Electronic Publishing》 被引量: 12发表: 2013年 A lovable personality: The effect of brand personality on...
A brand personality is a set of human traits that define a brand. Things like values, hobbies, humor, candor, and sincerity. These traits are handpicked to build an emotional connection with characteristics similar to those of a specific target audience. ...