网络品牌个性 网络释义 1. 品牌个性 至於产品本身,不仅要够出色,更重要的是必须将产品的「品牌个性(thepersonalityofthebrand)」塑造成为消费者所想要的 … www.cheers.com.tw|基于 1 个网页
Personality of the brand 翻译结果4复制译文编辑译文朗读译文返回顶部 Personality of the brand 翻译结果5复制译文编辑译文朗读译文返回顶部 Individuality sign 相关内容 a我在此特別聲明,從2月10日體檢一直到4月30日這一段時間裡,我根本沒有收到任何來自香港領事館寄來要求補充文件的信件。我和代理核實了一下,領事...
” What AO needed was more consistency across everything, “from the online experience to delivery and installation, all the way through to recycling.” The old identity was merely functional and the problem was that none of the brand’s “incredible passion, high energy, or personality was ...
Brand communities have received considerable and warranted attention from marketing researchers and practitioners. Brand communities can be important sources of information for both the firm and other customers, and they play an important role in building and maintaining strong brands. Nevertheless, the an...
This study investigates the impact of brand personality on the dimensions of perceived quality (Ease-of-Use, Versatility, Durability, Serviceability, Performance, Prestige) for durable consumer goods. Data were collected in an experimental setting (student respondents, n =224) with both a strong and...
The Personality of Luxury BrandsManagement, Brand
Using a By personality who exhibits the traits of the brand (for example, a film star, pop star athlete and so on) to promote the brand consumers draw inferences that the brand has some of the values of promoting the personality.
1998). Brand love is a legitimate form of love alongside romantic love, parental love, friendship love, unrequited love, and other types of love. Henceforth, we will use the term ‘brand love’ in a very general way, to refer to the love of brands (including nonprofit brands), products ...
Marketing literature emphasizes the threats copycats pose to market leading brands and demonstrates that copycats that are more identical to the leader brand are evaluated more positively. This research examines whether a new brand with varying degrees of brand element similarity changes consumer perception...
Given the potential utility of brand personality for marketers, the present research conceptualizes and investigates the relationships between five brand personality dimensions and brand trust as well as brand affect. This research proposes that some brand personality dimensions relate more to brand trust...