The "open rate" and "click rate" are two important metrics that measure email engagement. Each metric has its strengths and weaknesses. It's important to understand that open rates, in particular, are not 100% accurate. In this article we'll explain how email tracking works, as well as ...
This table, from data for B2B and B2C businesses published in January 2024 by Constant Contact, gives the average email open and clickthrough rates by industry. The overall average open rate is 39.7%, with a 1.0% CTR - how do your email engagement rates compare? Business TypeOpen Rate...
But just because they haven't opted out of an email newsletter doesn't mean they're still interested. Subscribers who have become inactive can kill your emails' open and click-through rates. To make sure you're only sending emails to the people who want to read them,clean up your email...
Open rate tracking relies on images, so it isn't 100% accurate. For example, if a recipient's email client has images turned off, the tracking image won't load, and their email won't register as opened. Mailchimp reduces this margin of error by factoring in click-throughs with open r...
The key is to keep an eye on how people respond. Look at your open andclick-through ratesto get a feel for what resonates best with your audience. 12. Contact YourEmail ListRegularly If you only reach out to your list now and then, there's a good chance they'll forget who you are...
Email open rate is the percentage of people who open a specific marketing email. You calculate it by discounting any bounced emails and dividing the number of people who opened the email by the number of addresses that received it. Click-through rate is a measure of how many people actually...
Click rate, sometimes also referred to as click-through rate is the percentage of your email recipients who actually clicked a link within your email. According to Constant Contact data, the average click rate for emails across all industries is 8.74%. Your click report dives deeper and tracks...
The metrics shocked me: 88% open rate and 56% click-through rate! Although I’ve had some great email marketing campaigns, it’s hard to top that result. Why Should You Use Facebook Messenger Bots?Facebook Messenger bots are a growing part of the marketing scene. It’s an exciting ...
Open rate is simply the percentage of email recipients who open your email, regardless of if they take any further action. Click-to-open rate measure the percentage of those people who actually then click something within your email. Why you shouldn’t rely on open rate and click-to-open ...
One of the first benefits of email personalization is that you can enjoy significantly higher open and click-through rates. If your recipients feel like the email has been intended for them, instead of thousands of others, they will be more likely to click on and read the email because they...