Drawing upon information processing theory, construal level theory and literature on online reviews, we propose that the effects of emotions (i.e., valence and arousal) on consumers' trust toward the related products are moderated by product type. In particular, credence products have higher ...
The rise of online reviews has made the business world a much more competitive place, and consumers are constantly reading online reviews to help them decide which products and services to purchase, which hotels and restaurants to stay at, and which doctors to visit. Online reputati...
Consumer Research, 129-134. Online Reviews: Do Consumers Use Them? The use of the WWW as a venue for voicing opinions, complaints and recommendations on products and firms has been widely reported in the popular media. However little is known how consumers use these reviews and if they ...
holdwaterandwhicharecompletelyfake.(研究表明,大多数人严重依赖在线评论,但人类也不善于判断哪些评论值得信赖,哪些完全是假的。)可知,此处指判断哪些评论值得信赖,因此"hold water"意思是"值得信赖的",因此选Be true。故选A。(3)细节理解题。根据第一段Thoseofuswhoshoponlinemaylookovercustomerreviewstobetterknow...
Research shows people overwhelmingly consult online reviews, but humans are also bad at telling which consumer reviews hold water and which are nonsense. What potentially causes people to worry is that nearly one in every three reviews is fake, according to one estimate. In arguing for the propos...
Modeling Consumer Learning from Online Product Reviews. We propose a structural model to study the effect of online product reviews on consumer purchases of experiential products. Such purchases are characterize... Yi,Zhao,Sha,... - 《Marketing Science》 被引量: 88发表: 2013年 Factors affecting ...
摘要原文 This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and games whose players have greater ...
If you are one of the victims of Real Estate Developers the steps that to be taken are... Read More Raise your voice against Scams & Unfair Trade Practice In the event that any organization fails to give good service or products, customers have right to report a complaint in consumer foru...
Analyses of panel data of 332 new products ... G Cui,HK Lui,X Guo - 《International Journal of Electronic Commerce》 被引量: 236发表: 2012年 The Multiple Source Effect of Online Consumer Reviews on Brand Evaluations: Test of the Risk Diversification Hypothesis. Consumers are often exposed to...
Customer reviews are increasingly available online for a wide range of products and services. They supplement other information provided by electronic storefronts such as product descriptions, reviews from experts, and personalized advice generated by automated recommendation systems. While researchers have ...