This paper reports on a study that was undertaken to assess consumer awareness, and use, of product review websites. Factors included the impact of e-opinion leadership, consumer susceptibility to informational influence, and gender on awareness and use of these websites. Participants completed a ...
1. Review Platforms and Finding Online Reviews Which websites and platforms do consumers go to when researching local businesses and looking for their reviews? Do they stick to traditional review platforms, or are they supporting research with alternative channels and more informal reviews, like the...
Review and Connect With Digital Brands Write a review - Get a response Apps Services Websites Software Blogs & Magazines Tools & Utility Education Traveling Communication Social News & Magazines Health Entertainment Transportation Video & Audio Marketplace & Shopping Photography 1,261,961 + consumer ...
Since 1999, Consumer Search has cut through the noise of thousands of reviews and technical spec comparisons to make window shopping from your browser fun.
GrzegorzProduct and Topic Expert2025 Jan 10inSAP Learning Blog Posts SAP Commerce & Consumer Industries 2024 Year in Review 013122 Reflecting on 2024: Another Landmark Year for SAP Commerce Cloud and Consumer Industries!SAP has had a long and successful history of enabling businesses in consume...
104 out of the 223 websites examined do not inform consumers how reviews are collected and processed. Only 84 websites make such information accessible to consumers on the review page itself, while the rest mention it in barely visible “small print”, for example in their legal terms and co...
Welcome to The Average Consumer - a blog of my own personal reviews of various products, online shopping, and websites
Consumer perceptions of online review deceptions: an empirical study in China Toinfluenceconsumerperceptions,firmsoftenmanipulateonlineproductreviewsontheirownwebsitesorthird-partyforumsbyanonymouslyaddingpositivereviews,deletingunfa... L Peng,G Cui,M Zhuang,... - 《Journal of Consumer Marketing》 被引量:...
Web 2.0 technology leads Web users to publish a large number of consumer reviews about products and services on various websites. Major product features extracted from consumer reviews may let product providers find what features are mostly cared by consumers, and also may help potential consumers ...
This experiment was performed to specifically assess the effects of online review valence on consumer attitudes, beliefs and behavioral intentions. A split-plot analysis of variance (ANOVA) design was employed to detect possible interact... TH Zarco 被引量: 2发表: 2015年 Product Placement in TV ...