Ozkara, B. Y., Ozmen, M., & Kim, J. W. (2017). Examining the effect of flow experience on online purchase: A novel approach to the flow theory based on hedonic and utilitarian value.Journal of Retailing and Consumer Services,37,119–131. ArticleGoogle Scholar Pappachen, G. & Manatt...
Think with Google is a powerful tool for businesses that provides insights on industry trends, consumer behavior, and market research. The platform offers a wide range of resources, including case studies, industry research, and consumer insights. The platform offers a host of tools and resources ...
Remember that you should consult legal counsel to help determine whether or how to disclose your use of engagement metrics to your website visitors and to help you understand compliance with privacy and other laws relating to consumer privacy.Sales...
The Point-of-Sale (POS) survey covers the shopping experience leading up to checkout and is triggered only after the customer completes the purchase. Because the POS survey is associated with an email and order number, the same customer is sent the FF survey covering the shipping experience ...
In this study, online sentiment (OS) was used to explore customer experience (CX) for the telecommunications industry. There is no agreed standard for CX measurement with many challenges in metrics like Net Promoter Score (NPS). The study explored the CX of the UK's four biggest consumer-...
(Experience, Productivity, Details, and Criticalness) lead them to have differential impacts on various consumers. Thus, this research is aimed at understanding the profiles of multiple influential reviewer segments in the service industries under two fundamental evaluation principles (Quality and Likeness...
3690 Accesses 5 Citations Metrics details Abstract On the post-pandemic recovery green economy track, especially in the hospitality and tourism industry, businesses must accelerate digital transformation and enter the race to increase customer experience. Improving customer experience is critical, and ...
In my experience, the perfect survey maker depends on your business needs. It comes down to your goals and your workflows. Although, there are certain factors that you can consider when choosing a tool: A good survey maker is easy to use (you shouldn’t have to be a tech-savvy person)...
827 Accesses Explore all metrics Abstract The purpose of this study is to create, using big data from user content in retail marketing, a prediction approach to predicting consumer behavior. Based on an approach with two key components, prediction is achievable. The first step is accurate big da...
structures. Nevertheless, no significant market player can operate isolated on online markets—decisions made always affect competing firms and consumer demand (Chiang et al.2007). In such dynamic markets (chapter 3.3), competition must be considered with time-varying attributes (Schlosser et al.2016...